KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. It starts with creating a simple content marketing mission statement. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. .”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Mark Schaefer (@markwschaefer).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

NOVEMBER 21, 2017

A recent report from Ascend2 discovered that 57 percent of marketers say that on-page content is the most effective tactic when it comes to meeting SEO objectives. Ascend2’s report found that marketers have the most difficulty with link building and website structure in particular. Inbound Marketing. Final Thoughts.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Create High-Quality Landing Pages.

Organization 120

Organization SEO Practices Best Practices 120