Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Retargeting. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. What Is Internet Marketing? Marketing is the act of reaching out to a target audience in an attempt to sell products or services.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Start hiring for different roles. .

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

MARCH 19, 2020

Take the time to look at top businesses and influencers in your industry. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. Don't hide it in a blog post that will eventually get buried by newer posts. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

Webinar Metrics 52

Webinar Metrics B2B Marketing Marketing AI Marketing & Strategy 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Lake One

SEPTEMBER 1, 2020

Social media for SaaS is a great tool to use to: Drive traffic to your website Create brand awareness Display product demo and update videos Offer tips in simple formats Share quotes, case studies and shoutouts Showcase your culture and recruit employees Share quality content that provides value to your customers . Keep it Fun.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

SnapApp

MAY 7, 2019

How are real-world marketers delivering those qualified leads? To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it. And stay tuned for a second blog post with more of their valuable insights coming later this month! Set up an Inbound Marketing Funnel.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

KoMarketing Associates

DECEMBER 14, 2015

. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. The top 20 lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Constant Contact (@ConstantContact).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

MLT Creative

FEBRUARY 22, 2011

Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we'll provide a personal reply on our blog to each question over the next few days. First, review your blog article content and your keywords.

B2B 40

B2B Advertising Agencies Inbound Marketing Keywords 40

MLT Creative

AUGUST 26, 2010

“What's up, Blog?” Is this how you greet your blog? So you haven’t written a blog post in a few days, weeks or, maybe, months. Unfortunately, this happens, even to the most prolific business bloggers. Blogging is hard work. You’re not sure if B2B blogging really works anyway.

Paid Search Agency 40

Paid Search Agency B2B Blogger Advertising Agencies 40

SalesIntel

JANUARY 12, 2023

It was a turning point for many businesses as they realized the true potential of data-driven insights. Why You Need Actionable Data Businesses produce enormous amounts of data. Making sense of this data is essential for marketing teams. A modern marketing tech stack depends on rapid response and automation.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

MAY 29, 2019

To take your marketing strategy to the next level, we've outlined the following 16 digital marketing tools every marketer should have in their tool belt. HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at. Image Source. and even more for 150 other countries.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start. Social media is the other major paid advertising channel, and it includes platforms like Facebook, LinkedIn, Twitter, etc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. Recently, my young marketing company decided to start over – completely from scratch.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Guest blogging, that's what it means.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. You can use this data and run ads for LCD screens on your blog. And that’s just one statistic.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90