nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Make sure you use these keywords in the titles and topics of your content and blog posts. A Well-Maintained Blog.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Tomorrow People

MARCH 7, 2012

In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. You can use inbound marketing technology to monitor which press release and publications deliver the highest level of web traffic or even phone calls, with a good call tracking service. Your content is still king.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

APRIL 19, 2023

LinkedIn outreach : Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages. Guest posting : Write guest posts for industry blogs and include a call-to-action that offers a good hook to would-be clients.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the marketer? But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Martech Advisor

MARCH 22, 2020

In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction. What is Inbound Marketing? What is Outbound Marketing? Inbound Vs Outboun d Channels. What Is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Creating an Inbound Strategy for Virtual Events. The infrastructure of a virtual event may seem to have a lot of moving parts. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Video Promotion. Paid Search.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

SmartBug Media

JUNE 24, 2020

Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. Now, with so many people reluctant to leave home, internet traffic is spiking. With Google Ads, you can connect with curious searchers and haul in more traffic. Microsoft Advertising.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. But, as the year comes to a close, your inbound growth has slowed.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Start by defining what questions you have or insights you hope to gain that will assist you in your business and marketing goals. Marketing Qualified Lead ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Marketing Insider Group

APRIL 28, 2011

My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. Promote your blog.

Tips 100

Tips Blogger Business Digg 100

sagefrog

NOVEMBER 14, 2023

Diving deep into your decision-makers and crafting well-defined ICPs provide the foundation for a successful B2B marketing strategy, guiding how you communicate with your target audience for maximum effectiveness. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Marketing is the act of reaching out to a target audience in an attempt to sell products or services. 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

SmartBug Media

SEPTEMBER 24, 2021

Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. Stay humble.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Adobe Experience Cloud Blog

JULY 30, 2012

In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling.

Inbound Marketing 48

Inbound Marketing Demand Generation Agencies Buyer Personas Paid Search Agency 48

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Lake One

SEPTEMBER 1, 2020

Social media for SaaS is a great tool to use to: Drive traffic to your website Create brand awareness Display product demo and update videos Offer tips in simple formats Share quotes, case studies and shoutouts Showcase your culture and recruit employees Share quality content that provides value to your customers . Keep it Fun.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Don't hide it in a blog post that will eventually get buried by newer posts. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Promoting your events.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Strategic-IC

MAY 21, 2018

Successful approaches recognise that testing, evaluation and regular optimisation of current toolsets is required to continually drive quality traffic and generate valuable leads. Create (and Promote!) So consider your content (think: your blog, website, social posts, videos, guides and more). Influencer promotion/marketing?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54