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HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

A happy customer (or delighted customer, to use inbound terminology) boils down to a healthy customer retention strategy. The CliffsNotes version of why: In order to stay top-of-mind with existing customers, you must deliver your service or product exceptionally. Action-based removal or addition to list (blog sign up, discount offer).

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Once a prospect has already signed up to your list, you already know they are at least somewhat interested in your product or service, which makes the sales process that much easier. Why not continue to add value by offering them products and services that will further benefit them?

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31 Lead Capture Form Examples You Can Use to Grow Your List

Optinmonster

Are you struggling to create the right lead capture form for your brand? Attracting new leads to your website can be tough. That’s why, today, we’re going to look at the best lead capture form examples that you can use for your own website. What Makes a Good Lead Capture Form?

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

Note: Although this content is more suited to organizations hosted on the HubSpot CMS, some of these tips and descriptions will be useful to any CMS-hosted website. A pop-up form ( as defined by HubSpot ) is a way to create lead capture forms that engage new leads who are visiting your website. What Is a Pop-Up Form?

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8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

Here are a few tips to consider when creating your brand logo: Aim for easy recall. There’s more than a handful of iconic brand logos that are super easy to conjure up in your mind Having a logo that’s easy to recall means holding a space in your customer’s mind that’s associated with a product or service. Avoid extremes.

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B2B Lead Generation and Appointment Setting – Inbound Marketing

Valasys

Lead generation and appointment setting are two businesses that many know they need. For that reason, inbound marketing may be the solution they need or should be looking for. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. Read on to find out!