Marketing Insider Group

JANUARY 31, 2023

Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign. Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

OCTOBER 17, 2023

Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Take a look at their meta tags, content quality, and site structure.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. If your site isn’t properly indexed, you’re missing out on this massive audience.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. That means you may only have a fraction of a second to make a positive first impression. If your site isn’t user-friendly, your audience simply won’t want to use it. Your website isn’t user-friendly. Navigation.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Webbiquity

DECEMBER 9, 2021

Site Speed. According to recent research, 53% of mobile visitors will leave a site if it doesn’t load within three seconds. First impressions count, and if your website doesn’t load quickly, they will quickly move onto a competitor. Consumers are busy and expect quick results.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. This strategy ensures that your website gets indexed as the primary source for the video, enhancing your site’s SEO.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

DECEMBER 18, 2023

For the self-service solution, there is no minimum cost, but rather a cost per impression. With Outbrain, links to your brand’s content appear as recommendations on publisher sites including sites like CNN.com, Slate and ESPN. It is advertising for the modern internet. Why Nativo? Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? Off-site SEO is critical as well. It consists of back linking from high-quality sites. Check out this post on blog frequency. Otherwise, you’ll have fewer impressions, thanks to ever-changing algorithms. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Stinks, doesn’t it?

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. That means you’re paying 50 cents for each visitor to your site from that ad. Measuring impressions is pretty straightforward.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Webbiquity

OCTOBER 22, 2020

Dress to impress. From the shape of your product to the look of your website, visuals are vital for making the right impression. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Start a blog.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. And though their exact rankings vary somewhat, both SEMrush and Similarweb rank six social media platforms within the top 20 most visited sites: Facebook, YouTube, Twitter, Instagram, WhatsApp, and Reddit. It’s a young world.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

MARCH 15, 2022

Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. It will be hard to optimize your site and marketing for conversion without the right information. You Keep Your Site Forms Simple. You Use the Right Tools. Your Homepage Is Optimized.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 362

Social Media Media Business Custom Publishing 362

Webbiquity

AUGUST 17, 2021

Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. Impressions – The number of times your pins were on a screen.

Social Media 359

Social Media Advertising Channels Media Business 359

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. Blogs tend to be their own unique animal when it comes to content marketing.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Impressions Reach and impression are somewhat the same with a subtle distinction. How to Track Impressions? The total impressions are represented under the Viral tag. Don’t worry.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Top Rank Marketing

APRIL 8, 2024

Whether your site is massive or tiny, a content audit can help you understand what you have, what you need, what you don’t need, and what actions you can take in the future to make sure your ecosystem of content is contributing to your goals.” Simplify and improve your site’s user experience.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

seo.co

JANUARY 10, 2022

Your website is the best chance you have at making a great first impression on potential new customers online. Form the strongest impressions with new users. With those qualifying factors in mind, understand that these five pages of your site are the most important, and prioritize them accordingly: 1.

Marketing Websites 105

Marketing Websites Landing Pages Lead Scoring Lead Ranking 105

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Navigate the Channel

JULY 9, 2023

We’re no John Mueller, but we know a few things about why some sites rank and others tank. If you’ve spent hours trying to understand Google’s rankings, we are impressed. Incorrect language use denotes sloppy thinking and can drive users from a site. Spelling and grammar impact user experience and site credibility.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65