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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. As recently as 5 years ago, marketers were fully focused on clicks, but missing out entirely on quality, and therefore actual value.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. eMetrics Summit Boston 2013.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

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Earn your Visitors Trust – 9 Tactics for High Converting Landing Pages

LeadSquared

They read the headline, browse through what benefits they will get if they act…and that leaves you with just a few more seconds to impress them. Trust is the biggest component in a landing page that helps online marketers achieve success. Tip: You can always get the image from LinkedIn, with their permission of course).