4 Tactics to Measure B2B Advertising Effectiveness
KoMarketing Associates
JULY 2, 2019
That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. As recently as 5 years ago, marketers were fully focused on clicks, but missing out entirely on quality, and therefore actual value.
Let's personalize your content