Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Hubspot
MAY 26, 2021
That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. When you share content on social media and direct traffic to your website, it shows Google that you're gaining traffic from diverse sources and must have interesting high-quality content. Image Source.
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