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What is a Dofollow Link?

Hubspot

The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).

PageRank 100
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Search engines weigh many factors when determining a page's ranking. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. In the simplest terms, on-page SEO encompasses every action you take on your website to affect your ranking on search engines.

SEO 91
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Although they do contribute some benefits, link wheels are limited in their ability to improve your search engine rankings. Are link wheels just reinvented blog networks? At first glance, you might think a link wheel sounds just like a blog network. Not all blog networks are black hat.

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74
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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy.

Traffic 28
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Search Engine Land. But it could also be about changes to the way we search.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. Not to Mention Guest Blogging.

Press 28