SmartBug Media

JULY 12, 2023

Second, if you can track and analyze the path that led that prospect to your digital door, you can optimize it and repeat it. I couldn’t make an alarm go off in his brain, but I COULD have HubSpot send him a text message—which, these days, is pretty darn close. This blog was originally published in 2018 and has been updated since.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Second, if you can track and analyze the path that led that prospect to your digital door, you can optimize it and repeat it. I couldn’t make an alarm go off in his brain, but I COULD have HubSpot send him a text message—which, these days, is pretty darn close. This blog was originally published in 2018 and has been updated since.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business.

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Hubspot CMS Development Marketing AI Product 59

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

SmartBug Media

MAY 12, 2023

These transitions are important to track because they determine how well your marketing team is qualifying and screening leads or if there is room to optimize that process. Source: Klipfolio How can I use HubSpot to show my lead-to-MQL and MQL-to-SQL conversion rates? First, open your HubSpot instance. Let us know!

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business.

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Hubspot Product Work Management Multi-Channel 52

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. This allows you to identify areas for improvement and optimize your strategies. Lead Quality Issues: Not all leads are created equal.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBug Media

MARCH 2, 2023

Welcome to our monthly blog series, where we dive into the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog explores the latest product updates and how they can benefit your business.

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Hubspot Multi-Touch Attribution Enterprise Management Product 52

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

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Hubspot CRM Tips Lead Ranking 57

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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Hubspot Advertising Agencies Advertisements Advertising 98

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

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Marketing AI Trends Planning Advertising Agencies 246

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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Hubspot ROI Marketing Attribution Content 94

SmartBug Media

APRIL 23, 2021

This roadmap will guide you through its native search engine optimization (SEO) functionality and integrations. From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. HubSpot hosts your site when you sign up for the CMS subscription. Monitoring & Security.

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CMS Development Hubspot SEO Marketing Analytics Tools 98

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

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Hubspot CRM Work Management Marketing Management 90

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. But what made the difference, if not just our new blog-aligned SEO strategy? Optimized Alt Text.

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Hubspot Traffic SERP Template 74

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

APRIL 10, 2020

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus. Keep reading.

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CMS Development Industry CMS Hubspot Enterprise Management 105

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Read your email from your reader’s perspective.

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Deliverability Optimization CAN-SPAM Content 86

Atomic Reach

APRIL 4, 2019

(Econsultancy, 2016) " - HubSpot. As HubSpot Certified Partners, we wanted to bring more value to the HubSpot community by making intelligent optimization available not only for blog posts, but for marketing emails too! Optimize and Personalize Your Content with AI. Need help setting up your integration?

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Marketing AI Hubspot Product Landing Pages 71

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

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Hubspot CMS Development Enterprise Management Marketing Management 105

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog. Revamp Out-of-Date Blog Posts.

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Lead Scoring Lead Ranking Hubspot Google 77

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

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Lead Ranking Hubspot Top of Funnel Work Management 98

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. Guest post by Eduard Klein. What’s the Scoop on ROI for Email Marketing?

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ROI Email Marketing B2B Marketing Marketing Automation Services 172

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

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Hubspot SEO Content Lead Scoring 101

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

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Conversion Rate A/B testing Optimization Conversion 98

Martech

APRIL 10, 2024

How do you learn the optimal strategies? LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” It changed everything. By following the best in the business.

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CRM Work Management Marketing Management Marketing Automation Services 87

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Metadata

JANUARY 31, 2024

It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. While that may be an extreme example, you can imagine the mixed message those conflicting narratives would send to HubSpot’s audience. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. For example, in a blog post, the search query should appear as a header (e.g., This doesn’t mean you should delete all of your old blogs.

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Hubspot SEO Lead Scoring Lead Ranking 52

SmarkLabs

APRIL 3, 2023

Combining the power of HubSpot, a leading CRM platform, and NetSuite, a comprehensive ERP solution, can help your organization unlock new levels of efficiency and growth. In this blog article, we’ll explore the benefits of the HubSpot NetSuite integration and some tips on how to implement it.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

APRIL 22, 2020

HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. If you're hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Using HubSpot's Free Marketing Tools.

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Course Hubspot Allocation API 101

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. It is easy to set up, it is built for optimization, and the store maintenance is relatively simple to use. Why choose Shopify and HubSpot integration?

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Work Management Marketing Management Hubspot Marketing Automation Services 99