SmartBug Media

JULY 22, 2020

A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. A blog—whether corporate, community-specific, or both—is a critical component of a senior care content marketing strategy. Newsletter.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. White papers: 55% (compared to 60% in 2020). Blog posts: 46% (compared to 56% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

BOP Design

DECEMBER 11, 2018

A great website will not only be optimized for conversions but will host the tracking code for any of the reporting tools you will be using (like Google Analytics, SEO software like MOZ, Email Marketing like MailChimp/Act-On/HubSpot/Constant Contact, Google PPC). Looking at any one of these metrics in a silo won’t give the full picture.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Image via Microsoft Stories.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

ClearVoice

DECEMBER 2, 2019

It pulls your entire content inventory or library, including all your blogs, ebooks, white papers, videos, newsletters, and more, allowing marketers to organize, categorize, and optimize a truly tailored content experience for your buyers. Uberflip is a tool designed to help marketers do just that.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. Here’s an example. Feed reader. demo today.

Process 53

Process Optimization Curation RSS 53

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Hubspot’s purchase of The Hustle or Robinhood’s purchase of MarketSnacks). Is your content seeding a clear path to conversion, or is it broken/incomplete?

Top of Funnel 134

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 134

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Blog posts. Newsletters. LinkedIn: Marketing Solutions Blog. Marketing content should be educational, informative or entertaining. Testimonials.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

PureB2B

MAY 30, 2022

Many companies use these services to automate their email newsletters—much easier than building newsletters in Outlook and sending them out in bulk. Popular ESPs include MailChimp, Constant Contact, HubSpot, and Pardot. Do you want it to encourage recipients to download a white paper, or to RSVP for an event you’re throwing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. Here’s a visual of how our friends at HubSpot frame it. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Hubspot

JUNE 14, 2016

With personalization algorithms there are two phases: first the system ‘learns’ your site by mapping content such as white papers, case studies and blog posts, using a combination of NLP (natural language processing) textual matching and taxonomy. Registering for a newsletter is a sign of trust. Timing is Everything.

Newsletter 28

Newsletter Personalization Case Studies Click Rate 28

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JULY 30, 2020

In this blog, we'll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy. A technical marketing writer has a real responsibility to commit these ideas to paper (or video, as the case may be).

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

ClearVoice

AUGUST 17, 2020

But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. It goes on a blog, right? Are you ready to teamlance your way to a successful product launch, website redesign or blog refresh? What gives?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Building readership for a blog takes time.

Social Media 100

Social Media Media Work Management Marketing Management 100

Hubspot

SEPTEMBER 18, 2018

According to HubSpot Academy’s free Power of Storytelling course , there are three components that make up a good story — regardless of the story you’re trying to tell. Before you put a pen to paper (or cursor to word processor), do some research on your target market and define your buyer persona(s). Characters.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

APRIL 20, 2020

“What is a blog writing service?” Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. That’s a lot of leads to leave on the table if you’re not blogging. Bottom line, you need a blog to stay ahead of your competitors.

Service 360

Service B2B Thought Leadership Business Newsletter 360

ConvertKit

JANUARY 15, 2021

It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. If you’re thinking about starting a weekly email newsletter (either free or paid ), you should consider sending on Tuesday mornings. There’s never been a better time to be a creator.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

JULY 15, 2011

More specifically, North American B2B marketers used articles (78%) and e-newsletters (61%) for their content marketing efforts. More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Free Ebook: Better Business Blogging in 2011.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Outgrow

SEPTEMBER 24, 2021

That’s why in this blog we’re going to tell you all about online poll makers that you need to try asap! . They’re cheaper and more accurate: Creating and sharing a poll online eliminates the need to spend money on resources such as pen/paper for making/filling the survey. Check out our blog below! . That’s right, a POLL !

Outgrow 52

Outgrow Startups Click Fraud Pricing 52

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

ClearVoice

APRIL 23, 2020

For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. Blog posts. Newsletters. White Papers. This is where tangential topics and empathy come into play. Buyer’s guides. Buyer personas. Case studies. News releases.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Contently

JUNE 29, 2017

The top of the funnel might require articles, videos, and research papers. I know blog articles are often used as lead nurturing similar to the way we do with B2C—like an e-newsletter. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

AUGUST 19, 2015

Often, that content is a white paper, eBook, webinar or a newsletter. If a website visitor is reading a blog post or website page about a specific product or service, include CTAs related to what the visitor is learning about on that page. photo credit: Dinh Huynh via photopin cc | graphics credit: HubSpot.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 11, 2011

Remember that kid in class who always asked your teacher how long his term paper needed to be? ” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. pages per visit.

Landing Pages 28

Landing Pages Blogger Display Advertising Benchmark 28

Hubspot

JUNE 6, 2011

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( Do you blog? Most blogs don't get the traffic or the attention they desire. The good news is you're not alone.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

Albacross

NOVEMBER 4, 2021

Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Learning Intent: accounts who are doing research to learn more about the solutions or people who find your blog post interesting and helpful. Source: Hubspot , 2021).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. The second report on social media and b2b marketing is from HubSpot. This white paper aims to change that perception of them. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Atomic Reach

FEBRUARY 15, 2019

Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand. As a consumer, do you remember the last time you experienced a personalized content marketing experience?

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69