KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. HubSpot Academy Inbound Marketing Certification Course. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MAY 29, 2014

After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Real Personalization Would Exist.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

FEBRUARY 13, 2018

Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Spotting Sasquatch in the wild may be a more frequent occurrence. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

AUGUST 28, 2014

While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing'

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

JUNE 8, 2012

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. How Social Is B2B?

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

AUGUST 19, 2013

Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. B2B Google+ Search Engine Marketing Blog' Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. “Chieftain of the social web’s most unique blog, {grow}. that advance the buying cycle: Founding member @savvy_b2b blog.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

NOVEMBER 15, 2016

Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . For B2B brands, LinkedIn remains the most effective platform. Thursday: 11 AM CDT.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

MAY 3, 2022

Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. This can be tracked in sales or lead generation software, such as HubSpot. . Optimize Your Blog for SEO . To track engagement, pay attention to metrics like: .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

SEPTEMBER 7, 2017

Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter).

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JUNE 12, 2014

If your company created a blog just because “everyone else has one” and it is never updated, or, is full of content that is full of boring news items or pieces that don’t challenge and advance the thinking of the target audience you want buying your products and services, it may not be worth having a blog at all.

Online Marketing 120

Online Marketing Marketing Management Campaigns Planning 120

KoMarketing Associates

NOVEMBER 21, 2017

HubSpot’s recent research shows that 81 percent of respondents who primarily conduct inbound marketing claim that their marketing strategy has been effective. LinkedIn came in second place (14 percent), and Twitter in third place (7 percent). Inbound Marketing. Final Thoughts.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

APRIL 19, 2016

Types of content for this visitor: Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JULY 5, 2013

Google+ Page: https://plus.google.com/u/0/+hubspot/about. Why It’s Good: The first thing that caught my attention when viewing Hubspot’s Google+ page was their creative use of the cover photo to promote their upcoming Inbound 2013 conference later this summer. Google+ Page: https://plus.google.com/u/0/+LinkedIn/about.

Google 120

Google Examples B2B Marketing Analytics Tools 120