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What is a Dofollow Link?

Hubspot

The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Link Building. Links from other sites on the web server as votes of confidence in your domain.

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An Introduction to Black Hat SEO

Hubspot

Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. Search engines like Google strictly ban the buying and selling of links. This includes sending a website free products in exchange for links. Blog Comment Spam. Link Farms.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Are link wheels just reinvented blog networks? At first glance, you might think a link wheel sounds just like a blog network. Blog networks are an old, ineffective, black hat SEO tactic that is essentially a link farm. While blog networks generated fast, short-term rankings in the past, those days are over.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. The SEO Hall of Shame.

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SEO: Are Nofollow Links Still Valuable?

Hubspot

As SEOs I think that we shouldn't be so obsessed with only getting "followed" links. If a link is from a strong site and will pass traffic then I think you should go and get it. In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume.

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