Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Commenting on popular blogs is a great way to catch the eye of influential people, but what makes for a great comment? 15 Habits of Highly Effective Content Marketers – HubSpot Blog.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Top Internet And Marketing Blogs To Follow. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Search Essentials – What You MUST Know from Paul Gillin.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. It’s a prime source for my Newspaper Death Watch blog.

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How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

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