| | | Marketing Genius Blog | |  Blog + Hubspot | 5 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG MAY 4, 2010 Is Social Media a Demand Gen Tool? Before we jump into the different tactics, I’d like to mention a couple of Social Media tactics that could possibly be used for demand generation: Blogging. Blogging includes publishing your own posts, writing guest posts and commenting on other people’s posts. You have to start in the right way though: if your key message is “our products are great&# and you post that in blog comments, on Twitter, and in Social Networks, people get fed up with you very quickly. But does it help with demand generation and lead generation? Social Media. Traffic Generation. | MARKETING GENIUS BLOG APRIL 5, 2010 Monday Marketing Term: Inbound Marketing Rather than pushing messages out through traditional media outlets, like trade shows, billboards or direct mail, inbound marketing focuses on getting found by customers through social media, blogs and search engines. It’s a philosophy that has been heavily supported and promoted by Hubspot , and they are experts at it. blog is a good place to start. Tags: Marketing Terms best practices inbound marketing Hubspot permission based relationship marketing Inbound marketing is all about getting found, online. Inbound is About Getting Found. Tweet This! Digg this! | | | | | |
| MARKETING GENIUS BLOG APRIL 1, 2010 Harvesting Leads with the Sales Cornucopia Eloqua , Manticore Technology , Marketo , Genius.com , and MarketBright (plus inbound marketing pioneer Hubspot ) have all seen their business goals achieved by reinventing and realigning their sales and marketing process around the paradigm-shifting Sales Cornucopia , which redefines sales and marketing processes that have been dramatically affected by marketing automation , social media, mobile apps and the Chatter revolution. Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0 The “Next Big Thing&# indeed. Tweet This! | MARKETING GENIUS BLOG DECEMBER 9, 2009 5 Big Trends In Marketing Automation 2010: #1 Inbound Marketing The Inbound Marketing Summit expanded to three events (looks like they’re doing four in 2010), Hubspot continues to do a great job evangelizing the art of “getting found by customers&# , and Social Media, a pillar of Inbound Marketing, might have gotten a *little* attention! Read more: Paul Dunay recently called this Inbound Interaction Management on his Buzz Marketing for Technology blog. At this time of year, it’s always fun to both reflect on what we’ve seen, heard, and learned over the past 12 months and to look ahead to what’s still to come. | MARKETING GENIUS BLOG NOVEMBER 30, 2009 2 Great Holiday Reads for the Social Marketer Over the holiday I got a chance to get caught up on some reading and plowed through Brian Halligan and Dharmesh Shah’s book Inbound Marketing, Get found using Google, Social Media, and Blogs. They share their secrets , perfected at HubSpot, about how you can attract people to YOU (meaning your blog or website). Now HubSpot has my lead and they’ve already sent me a nice email, thank you. For anyone, whether you’re a seasoned social marketer or the novice getting their feet wet, this is a great read. Here’s three reasons why: 1. Double win. | |
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