B2B Marketing Traction

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Blogging drives traffic to websites and generates leads. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. Now you need to communicate your strategy with others so that the blog posts adhere to your objective.

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words.

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Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter! Headlines make a big difference.

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Write a blog. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects. Be original.

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. I thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. The desire to rant is natural. Focus on integrating private and work lives.