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What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more. Include a “media” or “press” contact at the bottom of your home page, and on every press release you publish.

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

That’s a good start on a popular culture blog. Not the subtle, “help the reader first” approach most of my clients prefer. They have been friends for many years and have worked together on various projects, including the films "Three Amigos" and "Father of the Bride. ". Don’t Unplug Your Humans – Yet.

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Five Tips: Hiring Freelancers to Polish an RFP Response

What Works - What Doesn't

So you look for an outside writer or editor to help. Once they finally get copy they need to hit the ground running, not sit around waiting for a call from a help desk. If an RFP is important enough for a heroic, “all hands on deck” death march it’s important enough to plan ahead so an outside editor or writer can help you win.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Describe the business benefits you delivered to each, and the unique capabilities that helped you deliver them. XXX’s experience at Apple’s App Store will help us build the critical mass of developers we need with a revenue sharing model that works for them and us.”). Bare lists of brand name partners. Translate for Mere Mortals.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

This not only helps ensure its accuracy but identifies who generated the data and is liable if it results in harm from poorly trained AI models. The right data, if properly stored and curated, can uncover new markets.