Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 347

Custom Publishing Tactics Search Marketing Lead Scoring 347

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Blog visitors won’t read a wall of text even if the content is interesting. Organize Your Content.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 255

Loyalty Personalization Budget Programs Marketing Automation Services 255

Marketing Insider Group

APRIL 1, 2019

Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. The post How Often Should You Blog? Frequency really does matter. But, […].

Research 279

Research Content Marketing Content Marketing 279

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

DECEMBER 15, 2020

Content can help to build your brand in several different ways. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Source: Oracle Modern Marketing Blog. Quick Takeaways.

Ad Building 344

Ad Building Content Marketing Brand Identity Branding 344

Search Engine Journal

APRIL 25, 2020

The post 5 Blogging Tips to Help Boost Your Content Now via @jamarketer appeared first on Search Engine Journal. How can you get the traffic and rankings you want? Learn the keys to success, according to 1,000+ bloggers.

Tips 144

Tips Blogger Content Traffic 144

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 146

Planning B2B Thought Leadership Lead Scoring Lead Ranking 146

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 281

Lead Scoring Lead Ranking Paid Search Agency Keywords 281

Content Marketing Institute

MARCH 6, 2024

You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You’re busy enough doing marketing.

Newsletter 112

Newsletter Peer-to-peer Advertising Channels Video Marketing 112

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. When most content marketers think of a blog, they imagine a reverse chronological feed of posts.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Another quick tool to help is the free website UberSuggest. Can you add one or two of those topics to your blog post?

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

SEMrush

DECEMBER 31, 1969

Check out our latest guide to creating compelling content with these 5 blog templates. Content creation doesn’t have to be hard.

Template 98

Template Content Content Marketing Marketing 98

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

The Daily Egg

JANUARY 16, 2023

When done well, publishing a blog can help your business thrive. A blog increases traffic to your site, builds trust with your. The post 11 Examples of Blog Topics and Ideas appeared first on The Daily Egg.

Examples 117

Examples Traffic Ad Building Business 117

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 94

Statistics Paid Content Stats Blogger 94

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Optinmonster

FEBRUARY 15, 2024

You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos. Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. Here at OptinMonster, our mission is to help small businesses grow and compete with the big guys.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Moz

JULY 19, 2020

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. That's where you come in today. From all of us at Moz, thanks in advance for your time! TAKE THE SURVEY.

Customer Surveys 63

Customer Surveys SEO Tips Companies 63

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Moz

JULY 19, 2020

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. That's where you come in today. From all of us at Moz, thanks in advance for your time! TAKE THE SURVEY.

Customer Surveys 63

Customer Surveys SEO Tips Companies 63

SEMrush

SEPTEMBER 28, 2021

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting topics for Edelweiss bakery to help them attract more of their target audience.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Ad Agencies Traffic 88

Ahrefs

MAY 29, 2023

Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. To help you sort the wheat from … Read more › But there are a lot of tools out there—and not all of them are worth it.

Tools 99

Tools Content Marketing Content Marketing 99

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. These visual elements can significantly increase engagement and shares.

Social Media 65

Social Media Media Blogger Demographics 65

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. Turns out, there are AI tools that can help you get more readers in several different ways. And they can help you starting right now. AI is here to help. Blog About What People Want to Read.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Conversica

MARCH 23, 2020

The situation definitely calls for concern, and we cannot sit idle — we must be proactive in our efforts to help stabilize our customers’ businesses, our own business and, of course, our employees. To put it simply, we want to help. Here is an update about what Conversica is doing to help its customers.

Peer-to-peer 75

Peer-to-peer Act-On Lead Scoring Lead Ranking 75

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. Do you have an inbound marketing challenge you need help with?

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. The tool can also help you generate topic ideas by analyzing popular search queries related to a given topic and identifying gaps in existing content. Here are some of the tool’s key features and benefits.

Hubspot 94

Hubspot Marketing AI Generation Content 94