Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 319

Twitter Enterprise Management Business Work Management 319

Trade Press Services Newsletter

NOVEMBER 2, 2023

Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Be sure to add any relevant hashtags to your post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You keep your profiles polished and attractive. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Zoominfo

MARCH 3, 2019

If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Zoominfo 233

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter Profile : @Intel. Twitter Profile : @Cisco. to the masses.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 111

Linkedin Content Marketing Planning Content 111

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Thinkers360

MARCH 7, 2024

Thinkers360 Thought Leadership Leaderboards Participating in the Thinkers360 Leaderboards is a simple three-step process as follows: Step 1: Set up your Thinkers360 Profile, Portfolio and Media Kit – Thinkers360 provides all members with a personal profile which includes their full portfolio of thought leadership content, awards, and recognition.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. industry news, blog posts, white papers, etc.) Additional Social Media Engagement Tips. Share links to valuable content (i.e.

Social Media 55

Social Media Linkedin Media Peer-to-peer 55

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65