12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester.
How to Leverage Your Twitter Profile for Social Selling
Sales Prospecting Perspectives
JANUARY 28, 2015
AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. 160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. This makes it easy for buyers to check out your company’s profile in case they’re interested.
Social Media for Accountants: Likes, tweets and hashtags…Oh my!
APRIL 6, 2016
Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. To many, the mysteries of building a social media network can be scary.
Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
It's All About Revenue
AUGUST 29, 2013
This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.
Linkedin for B2B Marketing
MI6 Marketing Agency
MARCH 11, 2011
Linkedin for B2B Marketing. Here is the raw full transcript which shows you who participated with links to their Twitter profiles. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Research – for small scale events – I tried looking up LI profiles ahead of time, useful. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn. Keeps fresh content on profile & updates.
[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
Modern B2B Marketing
JUNE 19, 2015
Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. LinkedIn. Take a look! Facebook. Twitter. Pinterest.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.
Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
SEPTEMBER 25, 2012
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. also turn #B2B into a hashtag to attract some more potential followers in my niche. LinkedIn.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. 12) Engage in Groups.
20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
JANUARY 16, 2015
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. 11) Research and analyze a hashtag. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Facebook.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
How can you make your blog content stand out amid the increasing online noise? ” How To Socialize An Event by LinkedIn. ** 5 STARS. Image Size Cheat Sheets for Social Media Profiles. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Best Social Media Marketing Guides and Tips. by Pitch Magazine.
Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?
JANUARY 27, 2011
Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is going crazy about Branchout , the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal.
3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page
OCTOBER 21, 2015
Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. Not only is LinkedIn the world’s largest professional social networking platform, it also ranks as the most popular and most effective among professional services firms, according to Hinge’s own research. HubSpot.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority. Share Photo on Linkedin. Join Linkedin Group.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Build a Twitter List from a specific #hashtag. Any questions?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).
A Social Media Strategy for B2B Marketers
B2B Marketing Traction
APRIL 28, 2014
Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. LinkedIn. b2b Facebook LinkedIn marketing SlideShare twitter
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.
10 of the Most Successful B2B Blog Post Themes
JANUARY 13, 2015
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). B2B Online Marketing Blog Content Marketing Enjoy! 1.)
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.
3 Top Social Automation Tools
OCTOBER 7, 2014
” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
BuzzSumo shows you the top content around a particular phrase but consider the following results: I typed in linkedin examples and the top shared content included the phrases: examples of highly impactful linkedin profiles. linkedin recommendation example. Keyhole is another tool recommended to me by a colleague for finding hashtags. To me, this is silly. FAQFox.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. 5. Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. It’s no secret I like Q&A sites. I’ve talked about Quora in multiple presentations, blog posts, and team training. Great news, right!?
Are you a social media forager?
JUNE 18, 2013
Foragers rarely hijack hashtags or trend-surf — those things are just not done. Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter
Top B2B Marketing Insider Blogs Of 2013 (So Far)
B2B Marketing Insider
JULY 16, 2013
So here is a list of 8 blogs that rose above the rest. 20 B2B Marketing Blogs You Need To Read. I am always on the look out for great content, insights and expertise on B2B Marketing. So I asked my social connections across each network what were their favorite B2B Marketing Blogs. know I am! And here at the B2B Marketing Insider site, I try to do the same. How did you you do?
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
No, LinkedIn isn’t enough. Next, start a blog. So hashtag #lame. Take it even further, well outside of your own site or blog. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn.
Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
DECEMBER 10, 2010
I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide. Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. Enough said.
100 Things You Are Doing Wrong on Social Media
It's All About Revenue
JULY 1, 2015
You are not using hashtags in your tweets. You are not blogging regularly enough. You are blogging about your products too often. You are not answering your prospects' common questions on your blog. You are not trying to solve prospects' and customers' business problems on your blog. You are not including a call to action on every blog post.
Adventures in Frictionless Sharing
JUNE 19, 2012
More recently, I have fallen madly in love with GaggleAMP , a tool that allows this blog to automatically share itself through the LinkedIn, Facebook, and Twitter profile accounts with 211 folks who have opted in to become members of my Gaggle, sharing without friction–automagically and pre-authorized. What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. Twitter Lists / Saved Hashtag Searches. There is no escaping it.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. The lesson?
5 Ways to Get the Most From Google+ Communities
MAY 27, 2013
It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Share Posts from Your Profile. It’s easy to share and post directly in the community from your own profile. Hashtags work on Google+, too!
5 Social Media Fails Professional Services Firms Should Avoid
MARCH 3, 2016
Share news about newly hired talent, mergers, acquisitions and high-profile projects. Identify trends in the marketplace and eavesdrop on what your audience is saying about you by following different hashtags. (I’ll touch on hashtags later.). LinkedIn: 3–5 times/week. Incomplete profiles. Underutilization of hashtags. Recruiting. Social selling.
15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
JULY 5, 2013
They consistently use hashtags, images and photographs in their updates. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). There are several business oriented publications on Google+ but with over 4 million profiles following, The Economist leads the pack by a healthy margin. LinkedIn. Have a suggestion for one we missed? Cisco Systems.
15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
JANUARY 11, 2013
Many believe that social media is simply having an active Facebook profile or Twitter feed. I assure you it is not, there is a method behind the madness! My social media MBA courses offer students the opportunity to learn and apply skills relevant to their career or career goals. Similarly, you should know what a hashtag is, why we use it, and how not to use or overuse it!
6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
NOVEMBER 24, 2010
LinkedIn Signal was released just two months ago as a new way for professionals to consume information. While the new product was only available in beta for some time, my good friend Glen Loock recently mentioned to me that now anyone can access the application through LinkedIn Labs , or better yet, here’s the official link for Signal. So what is there not to like about Signal?
How to Perform a Social Media Audit: Measure What Matters
OCTOBER 16, 2015
Statistica tells us that 73% of US Americans had a social network profile in 2015. This means studying social media profiles, content, posts, posting times, and audience engagement for strengths and weaknesses. Which hashtags do they use? Links : Make sure all the links in your profile (to your company or content) are current. Social media is long past the novelty stage.
20 Handy B2B Lead Generation Resources
MAY 29, 2016
Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. For those who are new to the #hashtag business, apparently there’s science behind it. But never fear! Callbox. Don’t believe us?
9 Top Twitter Tips You Should Start Using Today!
B2B Marketing Insider
JULY 10, 2012
Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. I am somewhat voracious about my desire to scan, filter and share great content. also try to follow back everyone of my followers who looks like a real person, has a real bio filled out, a profile picture and interacts with others. So make sure you fill out your profile. watched.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
One of the most important components of a solid content marketing plan is audience profiling. Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas. Step 1: Create Demographic Profiles. Ask your followers to submit images and stories or use a hashtag campaign to generate a discussion. Understand your audience.
Getting Visual with Your B2B Marketing: Pinterest or Instagram?
B2B Marketing Traction
NOVEMBER 18, 2015
So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Not only do people not have ( not make?