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How to Leverage Your Twitter Profile for Social Selling

Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. 160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. This makes it easy for buyers to check out your company’s profile in case they’re interested.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile :  @Intel. Twitter Profile : @Cisco. Twitter Profile:  @Forrester.

Social Media for Accountants: Likes, tweets and hashtags…Oh my!

Hinge Marketing

Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. To many, the mysteries of building a social media network can be scary.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.

Linkedin for B2B Marketing

MI6 Marketing Agency

Linkedin for B2B Marketing. Here is the raw full transcript which shows you who participated with links to their Twitter profiles. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Research – for small scale events – I tried looking up LI profiles ahead of time, useful. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn. Keeps fresh content on profile & updates.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. 12) Engage in Groups.

7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. The blog post captured large amounts of attention and generated high engagement, with 248 comments. Here are a few ideas: Check out LinkedIn groups. Old topic … new spin.

20 More of the Best Social Media Marketing Guides and Tips of 2013


How can you make your blog content stand out amid the increasing online noise? ” How To Socialize An Event by LinkedIn. ** 5 STARS. Image Size Cheat Sheets for Social Media Profiles. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Best Social Media Marketing Guides and Tips. by Pitch Magazine.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)


That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. 11) Research and analyze a hashtag. Robyn Showers , our social media manager here at HubSpot, uses it when she''s choosing a hashtag for an upcoming event.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Facebook.

Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

WindMill Networking

Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn.  While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing.  And while the world is going crazy about Branchout , the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal. 

3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page

Hinge Marketing

Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. Not only is LinkedIn the world’s largest professional social networking platform, it also ranks as the most popular and most effective among professional services firms, according to Hinge’s own research. HubSpot.

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Launching your social campaign with guns blazing!


Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority. Share Photo on Linkedin. Join Linkedin Group.

IF you haven’t THEN you should use IFTTT for social


IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Build a Twitter List from a specific #hashtag. Any questions?

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. LinkedIn. b2b Facebook LinkedIn marketing SlideShare twitter

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.

Tools I use to amplify social campaigns


When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

3 Top Social Automation Tools


” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite.

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A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog. When speaking about what does, people often think of Online Reputation Management (ORM) as a defensive strategy.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). B2B Online Marketing Blog Content Marketing Enjoy! 1.)

Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search

WindMill Networking

I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide.  Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  Enough said.

How to Generate New Keyword Ideas

KoMarketing Associates

BuzzSumo shows you the top content around a particular phrase but consider the following results: I typed in linkedin examples and the top shared content included the phrases: examples of highly impactful linkedin profiles. linkedin recommendation example. Keyhole is another tool recommended to me by a colleague for finding hashtags. To me, this is silly. FAQFox.

Are you a social media forager?


Foragers rarely hijack hashtags or trend-surf — those things are just not done. Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter

How to Build Your Influencers in Social Media


No, LinkedIn isn’t enough. Next, start a blog. So hashtag #lame. Take it even further, well outside of your own site or blog. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology,, Social Media Today , Social Media Monthly, and even onto LinkedIn.

Top B2B Marketing Insider Blogs Of 2013 (So Far)

B2B Marketing Insider

So here is a list of 8 blogs that rose above the rest. 20 B2B Marketing Blogs You Need To Read. I am always on the look out for great content, insights and expertise on B2B Marketing. So I asked my social connections across each network what were their favorite B2B Marketing Blogs. know I am! And here at the B2B Marketing Insider site, I try to do the same. How did you you do?

Adventures in Frictionless Sharing


More recently, I have fallen madly in love with GaggleAMP , a tool that allows this blog to automatically share itself through the LinkedIn, Facebook, and Twitter profile accounts with 211 folks who have opted in to become members of my Gaggle, sharing without friction–automagically and pre-authorized. What is it, you ask? Microsoft, and the #1 data-vacuum, Google.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. 5.  Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. It’s no secret I like Q&A sites. I’ve talked about Quora in multiple presentations, blog posts, and team training. Great news, right!?

If you post it will they come?


Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. And so does everyone else, including mainstream media. Like this post?

5 Ways to Get the Most From Google+ Communities


It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Share Posts from Your Profile. It’s easy to share and post directly in the community from your own profile. Hashtags work on Google+, too!

6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)

WindMill Networking

LinkedIn Signal was released just two months ago as a new way for professionals to consume information.  While the new product was only available in beta for some time, my good friend Glen Loock recently mentioned to me that now anyone can access the application through LinkedIn Labs , or better yet, here’s the official link for Signal. So what is there not to like about Signal? 

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are not using hashtags in your tweets. You are not blogging regularly enough. You are blogging about your products too often. You are not answering your prospects' common questions on your blog. You are not trying to solve prospects' and customers' business problems on your blog. You are not including a call to action on every blog post.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. Twitter Lists / Saved Hashtag Searches. There is no escaping it.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. They will likely look at your profile and become one of your followers. Connect and consolidate by using the same hashtag.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Many believe that social media is simply having an active Facebook profile or Twitter feed.  I assure you it is not, there is a method behind the madness!  My social media MBA courses offer students the opportunity to learn and apply skills relevant to their career or career goals.  Similarly, you should know what a hashtag is, why we use it, and how not to use or overuse it!

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy


Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. The lesson?

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

From there we are able to identify the interests, content, hashtags, and ultimately what is most important to an audience in order to drive relevant business and marketing strategies. Analyzing emojis could provide rich insights like we are realizing today from examining hashtags. Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

They consistently use hashtags, images and photographs in their updates. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). There are several business oriented publications on Google+ but with over 4 million profiles following, The Economist leads the pack by a healthy margin. LinkedIn. Have a suggestion for one we missed? Cisco Systems.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profilesLinkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if you’ve written a blog post about Mashable. You have a blog. Bonus points if the blog has “social” in the title. Bonus points if you’ve made up a hashtag and used it #sarcastically. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s a low barrier to entry.

5 Social Media Fails Professional Services Firms Should Avoid

Hinge Marketing

Share news about newly hired talent, mergers, acquisitions and high-profile projects. Identify trends in the marketplace and eavesdrop on what your audience is saying about you by following different hashtags. (I’ll touch on hashtags later.). LinkedIn: 3–5 times/week. Incomplete profiles. Underutilization of hashtags. Recruiting. Social selling.