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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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30 B2B Social Media Tips for 2016

KoMarketing Associates

Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. In addition, your profile should be optimized for search purposes. Global vs. Local.

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3 Lasting Benefits To April Fools’ Day Prank Marketing

Adobe Experience Cloud Blog

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. When brands create this image, they consider many elements—customer profiles, industry, product, etc. 2) Build Buzz. Modern Marketing b2b Consumer'

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Unmet needs (such as job postings, reports, blog posts). And other important, overlooked data points. What happened? 6sense on Twitter.

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3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Adobe Experience Cloud Blog

There’s some valuable real estate on your social profiles — are you taking advantage, or are you leaving those spaces vacant? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Read some more ideas for creative cover photos here.). Social Media'

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.