Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Get started today – and generate more traffic and leads for your business. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Top Rank Marketing

OCTOBER 19, 2023

“Digital governance nirvana” might be a dream for some, but the goal for content marketing should be clear: connect content across the user’s journey. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 115

ROI B2B Work Management Guidelines 115

Parse.ly

NOVEMBER 14, 2018

And for the story I was looking at, about the FDA and e-cigarettes, SmartNews was the second highest external traffic referrer, right after Google Search. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

BenchmarkONE

APRIL 8, 2020

You need to determine your goals, such as increased traffic, more leads, and higher conversion, and translate them into KPIs. Doing: Blog posts that are being written. A well-defined content marketing strategy should govern all the decisions that you make. A content marketing strategy is more than just an editorial calendar.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. So how do you keep your blog relevant? You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Top Rank Marketing

OCTOBER 18, 2023

Jenn shared that 70% of the traffic is organic, with 30% being return visitors. AI Roadmap: Establish clear governance, responsible, accountable, consulted, and informed (RACI), and use cases for AI integration. The post SAP on the New AR for B2B Content Marketing: Authentic Reality appeared first on B2B Marketing Blog - TopRank®.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Adobe Experience Cloud Blog

MARCH 9, 2020

Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. It covers economic policies passed by the government, the working economy, and attempting to understand the population’s behavior.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Marketing Insider Group

SEPTEMBER 10, 2019

Communication: Instead of delegating all its communication to potential customers to the marketing department or top executives, IBM has turned its talent loose to write cutting-edge blog posts that have positioned the company as not only a legendary tech company, but even more importantly, a thought leader in the ever-evolving tech world.

Case Study 146

Case Study Case Studies Activities Studies 146

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance.

SEO 111

SEO Research Enterprise Management Tools 111

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

MAY 15, 2023

It may include marketing stats (website traffic, social media engagement), customer data (demographics, purchase history), or operational numbers (sales transactions, inventory levels). Implement a data governance plan Random information and unorganized processes can do more harm than good when it comes to making data-driven decisions.

Small Business Marketing 59

Small Business Marketing Marketing & Strategy Business Customer Satisfaction 59

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Heinz Marketing

JULY 16, 2022

The Sales Leader As Air Traffic Controller. In this article, David Mattson draws on a detailed analogy of sales leaders as air traffic controllers. In this blog post, Colleen Francis gives four helpful tips surrounding the best ways to sell to new leaders. Selling to New Leaders in Uncertain Times.

B2B 88

B2B B2B Sales Marketing Proposals Digital Transformation 88

DivvyHQ

JUNE 24, 2020

It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there. If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content.

Examples 93

Examples Content Marketing & Strategy Ad Building 93

Kevin Indig

JULY 31, 2023

Adding internal links to your footer won’t double organic traffic, let’s be clear. How much organic traffic did it get us? You should absolutely gain governance over the footer as SEO (team). Open Phone links to the most important blog articles in a separate footer section. Both are… not exactly true.

PageRank 98

PageRank Microsite Comparison SEO 98

DivvyHQ

APRIL 15, 2024

Could your website or blog content use some pruning? Much like pruning a garden that delivers a more bountiful harvest in the coming season, part of your content strategy should be removing old and underperforming content that can boost traffic and germinate trust with new site visitors.

Marketing Websites 52

Marketing Websites Content Traffic Marketing & Strategy 52

Contently

AUGUST 5, 2020

MD Financial discovered three core needs: peace of mind about their portfolios during volatility, how MD was going to address their unique financial needs during the pandemic, and an understanding of what government programs were available to them. Its audience visited the tool over 15,000 times.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Marketing Insider Group

AUGUST 25, 2020

It’s likely that most teams already have a set of unwritten rules that govern how they function. Natalia – Content Marketing Expert (creates magical stories for our blog and website). Jill – PPC Specialist (master of the paid traffic through AdWords and social media ads). Unwritten Team Rules Are Not Enough.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

ClearVoice

SEPTEMBER 22, 2023

Guides on sustainable investing Investing in social, governance, and environmental assets is gaining traction. Keep your audiences informed by publishing videos, podcasts, and other content focusing on investment strategies, case studies, and environmental, social, and governance principles.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JUNE 10, 2020

When compared to articles of average length (901-1200 words), articles with 3,000+ words get: 3x more traffic. more traffic. Even our own analysis of articles in the ClearVoice Blog (2019) backed up the trend that longer articles perform better, especially for organic search traffic. Politics & Government.

Studies 101

Studies Trends Lead Ranking Lead Scoring 101

Webbiquity

APRIL 30, 2020

Widespread, ongoing lockdowns by governments have led many businesses to the verge of bankruptcy. He is also collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. The rapid spread of COVID-19 has caused an unprecedented economic crisis. As of this writing, more than 3.1

Tools 232

Tools Social Media Social Networks Work Management 232

SalesGrape

NOVEMBER 19, 2023

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Marketing Insider Group

JANUARY 2, 2020

They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges. Governance and control: Set the policies for each team so they know what decisions they can make on their own.

Work Management 210

Work Management Paid Search Agency Marketing Management Advertising Agencies 210

seo.co

JANUARY 18, 2022

So, continue to build your links, but make sure you’re doing it within the guidelines the search engines have outlined, remembering that Google makes the rules, not a government agency. As such, Google’s punishment may be a loss of rankings/traffic, de-indexation or both, but they can’t fine you or put you in prison ??.

Link Building 98

Link Building Ad Building Guidelines CAN-SPAM 98

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. Case Study #2: B2B FinTech | 246% Organic Traffic Increase In another case study, B2B credit management platform asked us for help optimizing their existing content with AI-informed influencers to increase organic traffic and leads.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Brandpoint

SEPTEMBER 2, 2022

Edelman’s survey found that of all institutions, business leads the charge with 61% trust, while government and media come in closer to 50%. The Premium Business MAT Release is our latest offering and guarantees media placements, traffic and engagement on your distributed article.

Transparency 96

Transparency Branding Brand Identity Ad Building 96

Webbiquity

APRIL 26, 2016

Government sites (.gov Key influencer sites (usually blogs; these are also part of Social Presence). technology partners, service partners, suppliers, channel partners) websites and blogs. Trade, industry or non-profit organization sites (usually.org domains). Academic sites (.edu edu domains). gov domains).

Domain 100

Domain Trade Show PR Press 100

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 104

Business Analysis Work Management Forecasting 104

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. According to a recent article in MediaPost, traffic to publisher websites is up 60% since the onset of the coronavirus. That said, traffic is up across the board.

Branding 147

Branding Brand Identity Media Content 147

Webbiquity

JUNE 19, 2019

To that end, digital marketing is a crucial aspect of running an online business because it’s the aspect responsible for driving traffic to your website’s pages. More traffic means more opportunities to convert leads into paying customers. The more customers you obtain and retain, the better your cashflow gets.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. In short, the government won't solve the trust problem for marketers, so they'll need to find their own solutions. But I’m also trying to figure out where we all need to go next.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Sprout Social

FEBRUARY 8, 2023

Avery Dennison, a major manufacturer spanning products, isn’t missing out on YouTube traffic. Classifying a social strategy for government agencies People don’t exactly associate excitement with the government. NASA addresses this question head-on in an annual publication and online blog called NASA Spinoff.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Spiralytics

MARCH 27, 2024

For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing. The Philippine government has taken steps to support the content writing profession by enacting Republic Act No. They can be blog posts, articles, social media captions, website copies, etc.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

SmartBug Media

AUGUST 12, 2020

Whether it has a B2B, B2C, or even B2G (government) business model, a manufacturer with a forward outlook strives to rank high in search results, such as on Google, Bing, or Yahoo! There are a few strategies and tactics you can implement to boost rankings, traffic, and generate leads for future business: 1. Prepare to be patient.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Porch Group Media

APRIL 13, 2021

Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. HBR) Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. (SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80