Remove government search-engine
article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 291
article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Bounce Rates for Blog Post

SmartBug Media

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

article thumbnail

AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Image Source: Blogging Guide Experts in the field echo this sentiment. Let’s break down these findings starting with their impact on search engine rankings: Rankings Human-authored content showed a remarkable ability to improve keyword rankings , significantly outpacing AI and hybrid content.

article thumbnail

The Dark Web – Can It be Used for Good?

Webbiquity

The Dark Web is a part of the internet that cannot be accessed using traditional search engines such as Google, Yahoo!, This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. What is the Dark Web?

Spyware 136
article thumbnail

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 328
article thumbnail

Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. As search marketers, we must assume that users on the internet are also rational. .