Remove government link
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322
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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Although there is a lot of bureaucracy in the government, it is not wholly so. Grants from the Government. Businesses rarely receive government grants for starting up. Most of the concessions awarded by the federal and state governments go to non-profits in the country.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. You might also need to look for new regional publishing channels to post links to your new posts.

Planning 363
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Guest Blogging Guidelines: For External Contributors & The Companies That Work With Them

DivvyHQ

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

“Digital governance nirvana” might be a dream for some, but the goal for content marketing should be clear: connect content across the user’s journey. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 115
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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.