Remove government

Paul Gillin

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Oracle’s Social Media Policy

Paul Gillin

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . (e.g., The Oracle Social Media Participation Policy applies to.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Greg Gianforte has started five successful software companies.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Farming Out Customer Care.

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Measuring the Immeasurable

Paul Gillin

Posting a blog entry referencing someone else’s words is more involved than writing a comment. They count no less than 50 kinds of influencers, ranging from resellers to academicians to government officials. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. Influence is contextual.

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David Ferrucci on Building the World’s Smartest Computer

Paul Gillin

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time. Ferrucci was director of the IBM Watson project. Plausible inference varies by context.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Many create filtered tweet streams of the companies, government agencies and celebrities they cover. Don’t debate hecklers.

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