Ataccama

JULY 28, 2022

Business agility requirements are often at odds with the governance needs of the organizations. However, there are ways to eliminate this conflict.

Business 103

Business Organization 103

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

What Works - What Doesn't

MAY 18, 2023

Among the highlights: Governance and management of fast-changing technology. Look for more rules from more sources governing IT. If it isn’t the government telling you what you can’t do, it might be the insurer from whom you buy cybersecurity insurance. Alex Singla, senior partner at McKinsey & Co.,

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Outgrow

FEBRUARY 13, 2023

Welcome to the Marketer Of The Month blog! Navigating and evolving the relationship between tech and governance 3. Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co Don’t have time to read?

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Kapost

MARCH 26, 2019

And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels.

Activities 76

Activities Content Advertising Channels Paid Search Agency 76

Hinge Marketing

SEPTEMBER 27, 2017

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Transcription.

SEO 74

SEO Video Marketing Thought Leadership Keywords 74

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Like this post? Sign up for our emails here.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

DivvyHQ

APRIL 4, 2022

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

Content 97

Content Marketing & Strategy Marketing Leads 97

Hinge Marketing

AUGUST 17, 2017

This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services.

Video Marketing 51

Video Marketing Brand Identity Branding High Quality Lead 51

DivvyHQ

MARCH 8, 2023

Does your company have a blog? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. blog management. Interested in learning about the nuts and bolts of blog management? Interested in learning about the nuts and bolts of blog management?

Marketing Mix 79

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 79

Acrolinx

SEPTEMBER 12, 2019

Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance".

Content 40

Content Education Software Social Media 40

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Acrolinx

SEPTEMBER 11, 2019

Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch".

Digital Transformation 45

Digital Transformation Content 45

Albert

JULY 20, 2018

UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. The post UK Government Releases Framework for Development of Ethical AI appeared first on Albert™. by Noa Segall.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Whenever I am asked what has changed over this time my answer is quite simple – “everything”!

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Ataccama

JULY 6, 2022

Using data for helping solve social causes comes with many challenges. How can social organizations use the data efficiently? Learn in this article.

Efficiency 98

Efficiency Organization 98

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

DivvyHQ

AUGUST 2, 2021

A company’s blog is arguably its most valuable property when it comes to content marketing. So how do you keep your blog relevant? You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Hannon Hill

DECEMBER 6, 2018

In this blog post, we take a look at the two primary ways in which web governance teams are structured and initial steps to take to put a policy in place.

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Ataccama

APRIL 28, 2022

We asked our clients in the Asia Pacific region about their challenges to becoming data-driven and what they’re working on and excited about for the future.

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Webbiquity

JULY 1, 2021

Although there is a lot of bureaucracy in the government, it is not wholly so. Grants from the Government. Businesses rarely receive government grants for starting up. Most of the concessions awarded by the federal and state governments go to non-profits in the country.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Webbiquity

APRIL 14, 2022

This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. Governments will use the Dark Web for legitimate purposes, such as sharing classified information. appeared first on B2B Marketing Blog | Webbiquity.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Tony Zambito

JANUARY 3, 2022

We will see infrastructure gaps affecting such systems as: City and county government services. This will be a year of reckoning for many businesses as well as government services. As a result, infrastructure has been an ongoing challenge in mitigating the most disastrous outcomes of the COVID-19 pandemic. Grocery and retail networks.

Education 212

Education Tactics B2B Service 212

BenchmarkONE

APRIL 8, 2020

Doing: Blog posts that are being written. A well-defined content marketing strategy should govern all the decisions that you make. The post How to Build a Content Marketing Team for Your Blog appeared first on Hatchbuck. These columns provide me with an instant overview of how things are progressing.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Ataccama

APRIL 28, 2022

Learn how our customers manage data in the cloud, use AI, and make data accessible to more people in the enterprise.

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Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Kapost

NOVEMBER 4, 2016

Then you should consider appointing a Content Governance Board (CGB). Owning and governing the content operation, and changing the approval process. The post What is a Content Governance Board—And Why You Need One appeared first on Kapost Content Marketing Blog. Sound familiar? Developing a forum to escalate roadblocks.

Content 48

Content Paid Search Agency Planning Course 48

Lake B2B

JANUARY 17, 2023

Whether businesses, governments, or the general public all benefit from technological advancements. The post Top 10 New Technology Trends that You Should Keep an Eye on in 2023 appeared first on Blog. Technology influences all walks of human life. An American spends around $500 on average every month buying new consumer technology.

Trends 105

Trends Spending Buy Business 105

Convince & Convert

JUNE 5, 2012

This post is about how some blogs are nice, but they lack foresight, direction and intent. From the impulse purchase of a tootsie-pop in the check-out aisle to the government purchase of radar installations, every purchase goes through this funnel. They’re blogging nice, but not blogging smart. Blog with Intent.

Top of Funnel 144

Top of Funnel Blogger Marketing Funnels Intent 144

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Top Rank Marketing

OCTOBER 19, 2023

“Digital governance nirvana” might be a dream for some, but the goal for content marketing should be clear: connect content across the user’s journey. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 115

ROI B2B Work Management Guidelines 115

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hinge Marketing

JUNE 29, 2016

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. For government contractors, highly visible experts act as force multipliers, generating leads and increasing brand awareness in the marketplace – and positively impacting business growth and profitability. 3: Write a book.

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48