Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. You filled a page with keywords, and your website would rank number one. Is your website secure, quick, and mobile-friendly? Keyword Density.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. As Larry Kim has famously said , the best place to hide a body is page two of Google. But if you’ve got pages showing up on page two of Google for target keyword terms, those results present an opportunity. Page Two Opportunities.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Just as you constantly look at how to improve employee engagement , you need to stay on top of building website visitor engagement.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 19, 2023

7: When to Use Photos Versus Illustrations on Your Business Website If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this helpful, example-packed guide from August 2021. With no further ado, here’s the list. Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

NOVEMBER 21, 2021

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! The Deal: Get 25% off; see the website for details. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

JANUARY 28, 2022

This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website. You can track SEO rankings using tools like SEMrush , which will show you how your website performs in the search engine results pages for specific keywords. Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Just enter the URL of the website to get a detailed analysis.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Build an Updated, Comprehensive Website as a Central Point for the Brand. Moreover, brands today can use their websites to build a community around their product or service.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JULY 13, 2021

Google dominates the browser world much as it does in search. of all web page access is through Google Chrome. Finally, not a shock, Google is the world’s most popular website. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. appeared first on B2B Marketing Blog | Webbiquity.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Image credit: Suzy Hazelwood on Pexels. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Once website visitors have played around with it, they are likely to come back every time they are stuck in a new game.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Here are six of the best strategies you can implement to optimize your website for the rise in voice searches. Further, Google has launched the beta version of the speakable schema.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

SEPTEMBER 11, 2020

After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

AUGUST 17, 2021

The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. Pinterest helps boost your website presence and increases site traffic. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Even in normal times, 16% to 20% of searches are for phrases Google has never seen before.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

DECEMBER 13, 2021

Select a template, add questions, embed the form on your blog or website, and monitor responses. A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. The Dates: Now through December 31. SEO Software.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Page load time is a factor in Google search results ranking.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

NOVEMBER 29, 2019

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

MAY 8, 2018

Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. To best prepare for the new indexing scheme, all businesses should have a mobile version of their websites. Mobile Friendly Practices. Remaining Desktop Only.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. They will show the exact timings and navigation path that search engine crawlers take on your website.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 20, 2019

Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). According to studies , over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Use Google Search Console.

SEO 165

SEO CMS Development Tips Lead Scoring 165

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

JULY 21, 2020

Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle. Jimdo is a super-easy website building platform for small businesses. Simply copy and paste your text into the Squigl platform.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100