Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SmartBug Media

FEBRUARY 27, 2023

We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar. You need to make sure you have all URLs and content exported before any move is made because you want all of it to be migrated over to HubSpot. Hence, these tools go hand in hand. These tools work hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). After all the work you put into creating your incredible product, you need a proper marketing plan.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. Check out this blog by NerdWallet for instance. Does Google penalize barter transactions among two blogs? Storytelling in Content Marketing.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

SmartBug Media

DECEMBER 13, 2021

If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.”

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Webinar/event signups.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Social Media. Social Sharing. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Let’s review a real-world example… this blog post! They will pass your information and website URL to their colleagues.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sana Commerce

MAY 17, 2023

Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. Google) as their primary method of identifying new suppliers. Watch our 45-min webinar for all you need to know. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Contact form submissions.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

LeadSquared

JUNE 7, 2013

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post.

Adwords 52

Adwords Google FAQ SERP 52

FMG Suite

JANUARY 26, 2022

Use pre-made webinars provided with your marketing suite. Provide a check-in webinar to keep up client relations and encourage new engagement. SOCIAL MEDIA. Capture your comprehensive social media strategy in writing. Choose the right URL for your website. Use a video to increase a landing page’s conversion rate.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Unbounce

FEBRUARY 7, 2019

The goal is to attract warm leads from search engines like Google to your page and convert them into customers. In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. First, you’ll want to optimize your URL, page title, and H2s for your target keywords.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Webinars (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

EMagine B2B Blog

FEBRUARY 9, 2015

We were thrilled with the turnout for our most recent webinar, B2B SEO: 10 Mistakes You Don’t Know You’re Making. Since we had many questions submitted to us during the Q&A section, we decided to post our answers to all of the questions on our blog. First, it’s important to keep your URLs and parameters as clean as possible.

Webinar Metrics 40

Webinar Metrics SEO B2B Search Engine Marketing 40

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. In this blog, I’ll give you an actionable guide to drive leads from Instagram. Videos with URLs.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 134

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Company Blog. Write a blog post providing an overview of the white paper with a link to it.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Here’s the webinar recording, in case you missed it: View the Recording. Is it necessary to add client information on the landing page or can I add social proof on that page?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free. info via B2B lead generation blog). Et vous, quen pensez-vous? All Marketers Are Liars ??? All Marketers Are Liars !!!

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Parse.ly

AUGUST 24, 2022

In this blog, we’ll explain: What is Recirculation Rate? In our case, the “source” data is your content: a blog, for example. The metadata is the data about that content: the article title, author name, URL, and more. . Perhaps you first have keyword-heavy content that gets people from Google onto your site.

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Inbound strategies include content marketing (social media, blogs, videos, etc.), coverage in news publications).

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Convert

JANUARY 25, 2021

You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Expand market share Grow brand awareness Get more website or social media engagement. Form submission Clickthrough Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Convince & Convert

AUGUST 4, 2011

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. links in social shown to your opt-in fans. direct URL entry. All those people you interact with in social media? And especially direct URL entry… nobody is just randomly guessing your website address.

Content Marketing 147

Content Marketing Content Opt-in Paper 147

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76