KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Social Media Users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 12, 2013

I recommend putting together a URL mapping spreadsheet using these steps: Use software such as Screaming Frog to crawl all of the URL’s on your website. Highlight and identify the URL’s that will need to be transitioned to the new site. Match each of the old pages to the corresponding URL for the new website.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Search “ Do I Need a Blog? ”

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

FEBRUARY 23, 2017

As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Social shares? We all know the digital landscape is crowded.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. They associate SEO with Google and the singular goal of helping customers find us on the web. Is the URL correct?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 22, 2015

Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry. An example of a window manufacturer blog that has a good variety of content. Once you write it, you’re done.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. Similar to Google Analytics, the data gives you great insight into your site performance. For much of the world, it’s a must-have (free!)

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MARCH 21, 2017

Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Social shares? Is the content intended to drive traffic?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 11, 2018

Let’s take blog posts for example. Blog posts are a fantastic resource for answering customer questions, showcasing thought leadership, driving search and social visibility, and growing a site. One of the biggest problems with blog posts, however, is their inability to keep people on site. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

JANUARY 31, 2017

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Competitive brand visibility (inbound links, social shares, etc). Competitive brand visibility (inbound links, social shares, etc). Google Search Tools.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MAY 15, 2014

This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader).

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 27, 2017

They obsess about one aspect of SEO (URL structure, page speed, etc.) If so, they should focus on traffic quality and conversion rates per key phrase and URL. Surround yourself professionally and socially with experts in the field of SEO. ANDY: A good analyst has an open mind. Sadly, most don’t. Last Words.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

AUGUST 7, 2014

I would recommend reading this post from Jason Seiden , a contributor to LinkedIn’s Talent Blog, highlighting his experience testing various LinkedIn photos and their impact on business objectives. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MARCH 30, 2012

“Do you like typing URLs in your smartphone?” Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. The ultimate goal of business is to capture more customers and close more deals.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

DECEMBER 9, 2020

What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? A good starting pointing is to check your website’s URL in Google’s Mobile-Friendly Test. Internet Usage is Increasingly Social.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

JUNE 21, 2018

Letting Google pick the winning ad. Don’t let Google pick your winning ads. This is derivative of the earlier point, but because Google’s tracking system is probably not sophisticated enough to know which clicks are genuinely generating business for you, it’s not smart enough to pick your winning ads. Test Your Ad’s URL.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

MARCH 15, 2013

I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. This can be especially important when looking at specific sections of a site (ex: blog, whitepapers, videos).

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 26, 2019

In niche industries, sometimes it was enough just to have new blog post coming out on your blog. enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

MAY 16, 2017

Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages. For example, one of our network security clients recently published a blog post around best practices for dealing with the WCry ransomware that has made headlines around the world.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

NOVEMBER 6, 2013

Here is a quick reference for accessing this information in Google Analytics. Open Graph Tags (Title, Description, URL, Image). Recommendations for most of these SEO elements can be found within this recent post on our blog. In early 2010, Google acknowledged that site speed is a factor in search ranking. Bounce rates.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

JULY 2, 2015

What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content?

Content 120

Content Distribution Curation Keywords 120