Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 61

Merchandising Marketing Analytics Tools Conversion Lead Ranking 61

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Search engine visibility. Did you get that? Web traffic.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Martech

OCTOBER 11, 2023

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. Dig deeper: Bard and ChatGPT will ultimately make the search experience better You should aim to consistently demonstrate expertise in your industry (i.e.

Marketing AI 128

Marketing AI SEO Thought Leadership Search Marketing 128

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google Web Stories. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. With over 6.9 With over 6.9

Google 125

Google Content Marketing Content Verticals 125

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. You can also use advanced Google search operators to find competition. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Act-On

SEPTEMBER 26, 2023

Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices.

SME 141

SME FAQ Domain Link Building 141

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

APRIL 27, 2020

In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts. Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. Search Volume.

Brand Identity 306

Brand Identity Branding Best Practices B2B 306

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What is Your Audience’s Search Intent? If they don’t, scroll to the bottom of the page and look through the “Related Searches”.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

seo.co

FEBRUARY 15, 2022

Much like with a site that produces content, eCommerce sites have to be search engine optimized to pop up in the search results over their competitors. Longer stay time equals higher ranking with Google. There are tools within Google that will allow you to track your mobile device friendliness.

SEO 97

SEO Google eCommerce Mobile Advertising 97

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google Web Stories. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. With over 6.9 With over 6.9

Google 62

Google Content Marketing Content Verticals 62

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The short answer: You improve your search visibility, trust, and ranking. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . When someone does a search online via a search engine like Google, they are searching for something specific such as a question of some sort.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. But digital marketing experts disagree. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

seo.co

FEBRUARY 1, 2023

Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP).

Paid Content 62

Paid Content PPC Traffic SEO 62

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Huptech Web

SEPTEMBER 22, 2023

In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. UTM parameters are like tags for your online marketing actions. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

ClearVoice

NOVEMBER 3, 2023

Defining Technical SEO and Its Unique Role in Search Technical SEO, simply put, focuses on the backend of your website, ensuring that search engines can effectively crawl, index, and rank your web pages. While it may not be as glamorous as creating engaging content or acquiring backlinks, it’s the backbone of search engine visibility.

SEO 52

SEO Work Management Tagging Marketing Management 52

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% for the search network, with an average conversion cost of $56.11. In other words, putting up the most effective Google ads and descriptions is a must-do. .

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Two places to find these are Google Analytics and Google Search Console.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115