KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Not all technology companies can have the widespread reach of Apple or Google.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The State of Paid Social 2017. 3 Ways to Build a Better Agency-Client Relationship.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 87

PPC Paid Search Agency Advertising Agencies Ad Agencies 87

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 87

PPC Paid Search Agency Advertising Agencies Ad Agencies 87

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 74

PPC Campaigns Effectiveness B2B 74

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

ActiveDEMAND

DECEMBER 13, 2021

Google Search Console (GSC) is how Google communicates with webmasters and website marketers. It helps Google tell website owners when there are errors or other performance issues on their website. PPC performance by pulling reporting information from Google Ads and Facebook Ads. Revenue performance from the CRM.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? But we kept on trying.

PPC 52

PPC Lead Ranking Planning CTR 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Valasys

JANUARY 9, 2023

Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Blogging has become a crucial tool for businesses to connect with their customers and boost online visibility as a result of the growth of digital marketing. Twitter) to promote your blog.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Display PPC Stats. Shopping PPC Stats. Twitter ad statistics. Amazon PPC Stats. Google Ads Stats. For a good reason, Google Ads is the world’s leading search advertising provider. For a good reason, Google Ads is the world’s leading search advertising provider.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. 16 Marketing Thought Leaders to Follow.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. The path to PPC conversions: . Convey the value of the asset through the landing page and your PPC advertising.

PPC 50

PPC B2B Sales Lead Ranking Lead Scoring 50

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. It shows popular ads for any keywords allowing me to see which wording competitors are using for their PPC ads: 5. Which hashtags are they using? Who are they listening to?

Social Media 105

Social Media Advertisements Advertising Tools 105

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Stevens & Tate

SEPTEMBER 9, 2022

This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches. That one person who shares your blog post on Facebook, for example, may not end up using your services. Reputation matters.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Navigate the Channel

FEBRUARY 9, 2021

Artfully weave these words and phrases into your online content ranging from your website to your blog and other components of your online footprint. or greater than 3%, you run the risk that Google will not recognize your content or, alternatively, punish your site for keyword spamming. Pay-per-click (PPC) Advertising.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Valasys

SEPTEMBER 20, 2023

In the internet’s early days, when the first eCommerce businesses appeared, company owners and operators found that Google and similar search engines ranked the sites higher that were getting more visitors. That was because pay-per-click advertising, better known as PPC, had yet to make its first appearance. PPC works well.

Traffic 52

Traffic Paid Search Agency Advertising Agencies Banner Ads 52

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. A blog can be narrowly focused on a genre or include a variety of subject matters.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

EMagine B2B Blog

OCTOBER 14, 2014

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Google and Bing Search Ads.

PPC 40

PPC Spending Paid Search Agency Cost Per Click 40

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. The path to PPC conversions: . Convey the value of the asset through the landing page and your PPC advertising.

PPC 40

PPC B2B Sales Lead Ranking Lead Scoring 40

Webbiquity

OCTOBER 9, 2018

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sword and the Script | B2B

MARCH 23, 2021

Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. His whole budget went to events, PPC and email marketing.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Unbounce

APRIL 10, 2019

Click here to share it on Twitter. But you would only target people who have read your blog posts on similar topics or viewed your product feature page on email marketing. As a result of this comprehensive content promotion strategy, the agency saw a five times increase in blog readership within a year. Combine PPC and SEO.

Optimization 111

Optimization Conversion Practices Lead Ranking 111

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199