The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Build a loyal community with newsletters.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. One of our top blog posts on ClearVoice had the following performance over its first four years. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Regularly update your blog with fresh content and new insights. Leverage platforms like Google Analytics to gain data-driven insights about how your audiences interact with your brand.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Organic listings are typically blogs or helpful articles. You can target top and bottom funnel. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Effective Marketer

MAY 3, 2012

A big consideration, one that is so important that Google now uses loading speed as a ranking factor. It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. User-friendly archiving.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. For instance, let’s say your original blog post was a tutorial on how to use your new software.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). Blog Audiences. For more details on remarketing with Google Analytics, click here.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Tiecas

OCTOBER 30, 2023

Just Google list hygiene services. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

BOP Design

JUNE 7, 2022

It’s true that content can be leveraged to drive leads, like ebooks and white papers, but the best content gives away information that your target market needs to do their job better. Nurture Leads/Contacts with an Email Newsletter. They shouldn’t be thinking, this is a sales piece as they are engaging with your content.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Hinge Marketing

MAY 23, 2016

one of the first things they do is Google their question, problem or issue. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. White papers also make great pay-per-click offers. 9) E-newsletter. 10) Blogging.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Social Selling.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? Drive subscriptions. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. blog post or case study); primary distribution channel (e.g. Content distribution is tough. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClearVoice

MAY 10, 2022

Google displays up to 160 characters of your meta description, so make every word count. Your meta descriptions should be under 160 characters because that’s the maximum Google will display on the search results page. ” Or instead of an “interesting blog post,” how about a “must-read article?”

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. From there, you can drill down to see how specific ad campaigns or blog posts performed. Looking at any one of these metrics in a silo won’t give the full picture.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89