Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

NOVEMBER 29, 2009

I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write. Cost per lead?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

AUGUST 19, 2009

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 10, 2009

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

OCTOBER 5, 2009

Mike: Social Media. I wrote about this issue a bit on my blog. It's not a stretch to say that many senior executives are not entirely clear on what social media can do for the organization. We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. Social Media?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100