Marketing Craftmanship
MARCH 16, 2013
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. Blog Correctly, or Don’t Have One. It’s a brand liability.
Marketing Craftmanship
JULY 4, 2011
Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.
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Marketing Craftmanship
MAY 13, 2020
Many have blogs featuring content that most visitors neither read nor comment on. A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. Earned media has the highest value on the credibility scale.
Marketing Craftmanship
JULY 12, 2012
According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. The study claims that 70% of them have absolutely no presence on social media. on Facebook, 4% on Twitter, and less than 1% on Google+. general public.
Marketing Craftmanship
AUGUST 14, 2015
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all
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