Measure Your ROI on Social Media Leads
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. The Google tracking is from before Twitter, so the URLs were long and ugly. Let me know your suggestions.
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