B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? Social media is very doable.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Using quality visuals with your social media messages increases engagement. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .” Use of images and substantial articles or blog posts are the new winners.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 17, 2013

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Flickr Photo by Johan Larsson, Some Rights Reserved.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

AUGUST 16, 2013

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Just research Google’s latest algorithm change, code named Penguin , to validate this.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. So, if you don’t have a blog, consider starting one.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. What a shame to invest money in a new site or site update and not have it responsive, when Google pre-announced the change to give everyone time to update their site – something Google rarely or never does!

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Template Marketing Websites Design Google 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads!

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

FEBRUARY 21, 2013

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. “I curate my LinkedIn recommendations so it doesn’t dilute my reputation.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2009

Outsource Social Media Marketing Services. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. 1-818-347-4248.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

MARCH 27, 2009

Social Media Outsourcing and Consulting. A need for a quality social media presence – we provide strategies and know-how. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Do you have a marketing plan for 2012? Marketing Audits. Marketing Plans. Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

MAY 22, 2009

Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. B2B Marketing Articles. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JANUARY 24, 2012

As always before starting to write on this topic, I Googled other current opinions. Here are more some helpful resources: Chris Brogan’s blog entry Elements of a Good LinkedIn Recommendation. You need at least three recommendations to have a Linkedin profile that is 100% complete.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

FEBRUARY 7, 2010

Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248.

Paid Search Agency 100

Paid Search Agency Ads Newsletter Internet Marketing 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

MAY 29, 2015

Social media expert. Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. Marketing guru. Digital genius.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100