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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Spending time in Google Analytics or your CRM’s reporting structure is not wasted time. Here are some things to look for: What three topics are getting the most traffic on our blog? The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). It doesn’t matter where you are, press on.

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How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release.

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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). To find out what’s happening, monitor a variety of sources including: B2B Blogs. Newsletters.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

A great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Consider including video in your press releases, newsletters, and sales assets you send. How will you measure performance and ROI?

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The Organic Inbound Marketing Playbook for B2B

OutboundView

It does not require tons of money for Google AdWords and PPC. Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Whether it’s Google Reviews , Yelp! , G2Crowd , or another vendor, it’s important to have your clients affirming your value publicly on the internet.

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How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He starts this process on Google, searching “how to build a content team.” Drake becomes a Contently lead.

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How to Build a B2B Content Library: A Beginner’s Guide

Adobe Experience Cloud Blog

To audit the consumption of the content on your website, Google Analytics is a go-to tool. Signing up for newsletters? You never know when a coworker, who was responsible for writing a blog post, might call in sick, or you have tech problems that take your blog down. Are people sharing your infographics?