Paul Gillin

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B2B Blogging Excellence

Paul Gillin

I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Social is the Future of Search (Profitecture Blog). What could possibly unseat Google as the king of the Web? Rewarding Bad Behavior ( Godfrey Blog).

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Be helpful and sales will come.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. Joerg Dreinhoefer, GAD.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

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How Twitter Amplifies a Customer Attack

Paul Gillin

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Don’t debate hecklers.

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