EMagine B2B Blog

APRIL 29, 2019

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Today’s post focuses on best practices for SEO friendly content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Social Signals. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

PureB2B

APRIL 27, 2021

At one point in the history of SEO , former Google CEO Eric Schmidt referred to the internet as a “cesspool,” which the company had to clean up in the years that followed. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Create descriptive titles and URLs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

At one point in the history of SEO , former Google CEO Eric Schmidt referred to the internet as a “cesspool,” which the company had to clean up in the years that followed. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Create descriptive titles and URLs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Anyword

MARCH 23, 2022

Let’s test drive our methodology on a hypothetical blog post, “The rise of NFTs.” ” And we won’t just stop at the blog post itself. The first step: Google Trends. Google Trends: Trend Tracking + Demographics. Why should Google Trends be our first step? Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Moz

FEBRUARY 7, 2021

Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. How to handle your EV charging station Google My Business listings. Google definitely knows about them, and wants this industry to get listed. Business title.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

seo.co

FEBRUARY 8, 2022

Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3. Almost nothing remains the same from the original piece: The URL slug is different (but there are 301 redirects implemented). Google loves these types of updates as it shows active engagement and attempts by your team to improve your on-site content.

SEO 98

SEO Content Dwell Advertising Mediums 98

Marketing Insider Group

AUGUST 26, 2015

That’s because Google has dramatically changed the nature of SEO. Google has become even smarter. And, if a site is using black hat tactics in violation of the Google Webmaster guidelines, it will be punished with lower rankings. That’s why if humans like the content on your site, so will Google. And so do humans.

Marketing Websites 100

Marketing Websites Keywords Mobile Marketing SEO 100

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Moz

JANUARY 13, 2020

I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. It’s pretty clear at this point that Google understands when content has fully nailed a topic cluster. Example: Best Social Media Campaigns.

Lead Scoring 74

Lead Scoring Lead Ranking Optimization Tools 74

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Brandpoint

AUGUST 20, 2018

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to Google. 1, Google released a general algorithm update that did not include specific recommendations. Recently, on Aug.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

SocialPilot

FEBRUARY 6, 2024

I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. Find the Right Social Media Influencers You’ll be aware of the goals and the budget at this stage. You can do that by using social listening tools to track industry-relevant hashtags and brand mentions.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

MAY 15, 2014

This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader).

Process 120

Process B2B Guidelines Paid Search Agency 120

Brandpoint

NOVEMBER 3, 2022

Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Your blog can be a great place to drive traffic and goal completions. And don’t forget to adhere to the blog’s post guidelines.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Brightedge

MAY 14, 2020

In this time of crisis, safety and social distancing are of the utmost importance. As you’re likely aware, using structured data helps Google understand the content of your site and may enable special search result features. Google GA’d this feature in December 2018, and if you haven’t adopted, now is the time. source: [link].

API 59

API Display Guidelines Google 59

DAGMAR Marketing

MARCH 20, 2023

This includes everything from: Blogs Social posts Product descriptions Webpages And more Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content. Google prioritizes content created for people first.

Marketing AI 52

Marketing AI Generation Business Content 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Brightedge

APRIL 1, 2020

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. Changes from Google due to COVID-19. The changes we see from Google are immediately apparent when you search for anything related to COVID-19. Adjustments in Google Ads.

Advertising Agencies 52

Advertising Agencies Paid Search Agency SERP Guidelines 52

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Brightedge

APRIL 1, 2020

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. Changes we have seen from Google. The changes we see from Google are immediately apparent when you search for anything related to COVID-19. Adjustments in Google Ads.

Advertising Agencies 53

Advertising Agencies Paid Search Agency SERP Guidelines 53

Brandpoint

JUNE 9, 2021

Search an applicable phrase on Google and look at the results for related searches. Finally, go on a competitor’s site and review news and blogs. Check out the Brandpoint supplement calendar , which is a general guideline of what editors are looking for throughout the year. Be a sleuth. Light branding is best.

Media 122

Media PR Paid Search Agency Distribution 122

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Let’s review a real-world example… this blog post! They will pass your information and website URL to their colleagues.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. The answer is internet marketing. Here’s how to build an email list from scratch.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

Optinmonster

SEPTEMBER 5, 2023

As the Content Marketing Institute (CMI) points out, guest blogging is an essential part of your marketing funnel, providing offsite expert content: Note : Throughout this article, the terms ‘guest posting’ and ‘guest blogging’ are used interchangeably, as they convey the same meaning. What is Guest Posting?

Lead Scoring 97

Lead Scoring Lead Ranking Landing Pages Domain 97

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? The search engines (especially Google) change their ranking factors periodically. Fred – In March 2017, Google unrolled the Fred search algorithm update. Why You Should Perform Routine SEO Audits.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. Create an outline for the blog. Alter transcription into blog format.

SEO 85

SEO Top of Funnel SERP Content 85

SnapApp

MARCH 20, 2012

By now, many of us have heard about Google+ and have witnessed its integration within regular Google search results. AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. Optimize your Google+ profile. The text in these sections are used for Google+ search.

Google 48

Google SEO Lead Scoring Lead Ranking 48

BenchmarkONE

NOVEMBER 6, 2019

The simplest way to do this is by setting up a Google Alert or using tools like BuzzSumo , Mention or Ahrefs Content Explorer so that you’ll get a notification any time your business is mentioned. When you find a mention that doesn’t link back to your site, reach out to the blogger or website owner and ask them to add your URL.

Ethics 63

Ethics Lead Scoring Lead Ranking High Quality Lead 63

TrustRadius Marketing

MARCH 28, 2022

You need to use the web content accessibility guidelines (WCAG) when you test to see if your site meets accessibility standards. ” WCAG drafts are more final than that, and you can choose to follow their guidelines immediately. You can just plug in your URL and you will be given a summary of different elements to fix.

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

Martech Advisor

JANUARY 24, 2020

The course curriculum covers the basics of blogging and storytelling. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The remaining modules focus individually on blogging, podcasting, and creating newsletters.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. When brainstorming brand names, check with a company like Bluehost or GoDaddy to make sure the corresponding URL is available.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Parse.ly

OCTOBER 5, 2022

For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly In Google Chrome, add the following javascript as the URL in a new bookmark: javascript:(function()%7Bif(!window.PARSELY)%7Balert(%27Parse.ly What’s bringing in the most social referrals?

Analytics 52

Analytics Advertising Benchmark Content Traffic 52