WebMarketCentral

MAY 12, 2008

However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. Here's a real world example of how a blog can both supplement and enhance search position based on a relatively new player in an established market, that has both a corporate site and a blog.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

JUNE 3, 2008

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Aaron Goldman recently wrote a nice series on Google killers, more Google killers, and Even More Not-So-Natural-Born Google Killers on the Search Insider blog.

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

NOVEMBER 30, 2006

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. More ) Blogs are fast and easy to create. More ) Use keywords and key phrases in your blog posts.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. SEO is dead? Balderdash! ”) and questionable ( Stop using keywords in your URLs.

Wiki 20

Wiki SEO Best Practices Allocation 20

WebMarketCentral

AUGUST 2, 2005

Well, I checked again today and -- Google still won't find these terms on the WMC site , but it found my blog post (top spot). Jay Lipe, president of Emerge Marketing , agreed to be the subject of the first (of many to come) WMC blog interview (to be posted soon). Guess I need to keep working on my search engine optimization.

Google 20

Google Search Marketing Email Marketing Optimization 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

MARCH 30, 2009

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year. This doesn’t mean they will give you a manual boost—Google doesn’t work that way.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 8 Mixx 589 879,108 +341.2%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 6, 2009

Which commonly-held beliefs about Google's algorithm are true, and which are myths? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. What are some of the best tools and techniques for competitive SEO research?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

OCTOBER 19, 2009

How can you get new pages indexed by Google more quickly? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? Just say "no" to nofollow.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Here's a brief review of some of the best posts written recently about web analytics.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. Q&A With Google's Matt Cutts About SEO and the Future of Search by the Epicenter blog from Wired.com Betsy Schiffman posts a brief interview with the head of Google's quality team.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JANUARY 26, 2009

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Google Previous Query Reason For Crazy Google Rankings? How can you optimize SEO benefits from internal link building?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. Start Twittering.

Work Management 20

Work Management Jigsaw Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Her links are summarized and updated on a periodic basis. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? What steps should take to optimize SEM campaigns—and which mistakes should you avoid?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

NOVEMBER 24, 2008

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts , here are the 10 most popular posts of all time so far. #10: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: That will do it for me this (short) week.

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Google vs Yahoo from E-Marketing Performance Ashley Graham posts about the Google vs Yahoo tool, which enables you to visually compare the results for any search term on the two most popular search engines.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

APRIL 10, 2009

Don’t be surprised if the guy who just turned you down for a loan offers to get you to page one of Google for your keyword." Minneapolis-based SEO guru Lee Odden provides a great starting point in How to Hire a SEO Firm - According to Google.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20