ViewPoint

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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Partners in Excellence Blog. Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Via Marketo Blog. Tap CRM to Give Your Customers a Pleasant Surprise.

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Good Reads for B2B Sales - Are You Drowning in Sales Quota?

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling? In this article, Gerhard Gschwandtner raises an interesting question about Google’s latest technology, Google Glass. Via Selling Power Blog.

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The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

Just google them.) Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested. What’s a good lead rate?

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Dead is Dead! (At Least in Sales and Marketing)

ViewPoint

Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. I wrote another blog about this concept that you can find in Top Sales World’s magazine here.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is branding, such as blogging and YouTube.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. So what are they doing to generate leads? Most people don’t want to hear this, but Matt and his team work at it every day. Target the Bigger Companies.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

ViewPoint

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Today's blog was submitted by Pam Hege. I also suggest creating an in-house survey that is sent to marketing, sales, and operations team members to gain their feedback on the current processes and areas for improvement.