The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Blogging – Few companies want blog posts to be overtly promotional, but there are still ways to leverage blog content to drive show traffic.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. As with driving subscriptions (#1, above), it takes more than a row of sharing icons (Like, Tweet, +1) on your blog to get people to spread the word.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JUNE 27, 2012

Do you offer email subscriptions to your blog ? Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. Make the requirements simple: say, a 200-300 word article every 6 weeks.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. But maybe that’s just me.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

DECEMBER 14, 2012

(Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. Her response to a Google ad.). What precipitated the conversation that lead to the sale?

Lead Nurturing 100

Lead Nurturing Demand Generation Budget Programs Demand 100

The Point

FEBRUARY 16, 2017

Add the offer to the ad rotation in your Google AdWords campaign. You could extend the campaign even further by repurposing the analyst report into a Webinar, a blog post, an infographic, etc. Let’s say you have access to a new analyst report in which your solution is featured prominently. Promote the report via content syndication.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JANUARY 30, 2018

Define who you are, what you do, and why it matters, validate those points, and ensure that everything you communicate into the market, from a Google Ad to a sales script, is based fundamentally on that same, consensus message. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 25, 2022

Companies have long since generated more leads, and value, and ROI from Webinar recordings than they do from the initial, live event.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52