Smashmouth Marketing

AUGUST 18, 2009

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 19, 2009

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Paul May explained this beautifully on the BuzzStream blog.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Fast Company Blog - share an article. Smashmouth Marketing Blog - write an article. I've got it all decked out with columns, tabs, subjects, friends, you name it.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Fast Company Blog - share an article. Smashmouth Marketing Blog - write an article. I've got it all decked out with columns, tabs, subjects, friends, you name it.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 23, 2013

Research the prospect on LinkedIn, Google, Social Sites. It took me 2 minutes to correct their missing title, see that her colleague talked to us at the SiriusDecisions conference in May, add her LinkedIn url to her profile, note that we''re connected by 8 people, and she visited 5 blog articles today. Score your inbound leads.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 10, 2009

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20. Sales_Machine : I've been blogging the Sales 2.0 robertlesser : A new crop of photos of the #sales20 Conference [link].

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JUNE 15, 2009

ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. They created internal guidelines, but anyone at IBM can blog or tweet. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. Learn web 2.0 via sandy_carter).

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Prospects would rather google up a solution and issue a PO than be called on by sales people.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Lead Scoring 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Prospects would rather google up a solution and issue a PO than be called on by sales people.

User-Generated Content 100

User-Generated Content Tagging Consulting Lead Generation 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Today at Enterprise 2.0 We all wake up on Mondays to a mountain of data, feeds, and emails.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 8, 2009

mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Marketing is about relationships 3. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

NOVEMBER 22, 2005

A family member asked me last week, "Who do you write the blog for?" I wonder if the people I read know who reads their blogs? Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis.

Opinions 100

Opinions Internet Marketing Tagging Google 100

Smashmouth Marketing

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). The client opened up the market with an aggressive appointment setting campaign and and an inbound lead gen effort of whitepapers, blogs and webinars. They sometimes don't even have a desk phone. Use the tools available to us.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JUNE 11, 2010

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

NOVEMBER 19, 2009

We focused first on content and blogging and then decided to dig deeper into SEO best practices. In just one month, we had five major keywords that are now on the top of Google's search results. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Tags: blogs socialmedia marketing twitter drivel. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. Join twitter. Next topic: Twitter Groups.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. Great place to use twitter to share valuable information or LinkedIn Answers. Don't just call and sell though.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. Great place to use twitter to share valuable information or LinkedIn Answers. Don't just call and sell though.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

I wrote about this issue a bit on my blog. We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. Aaron: Yes and no. If you have a consumer product, it's interesting of course. But on the B2B side the value prop is a bit less clear still. But you clearly have to be in the game.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100