Sales Engine
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content.
Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Content marketing is the way to go, right?
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Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.
Sales Engine
MARCH 10, 2016
When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content.
Sales Engine
OCTOBER 2, 2015
Conversations are a two way street, and it doesn’t really matter whether it started from a phone call, voice mail, or email, versus a Google search, social media hit or white paper download. Furthermore, those conversations must continue before the prospect loses interest in you, or it will never turn into an opportunity.
Sales Engine
AUGUST 23, 2016
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
Sales Engine
OCTOBER 8, 2015
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
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