PR Meets Marketing

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What three mistakes are you making with video marketing?

PR Meets Marketing

While YouTube has tremendous influence and contributes to Google search, you may be missing the mark in reaching your targeted audience. Per the Smart Insights blog post – Mobile Marketing Statistics 2015 , mobile has reached the tipping point amongst consumers over desktop. While the report was focused on B2C there are insightful points relevant for a B2B audience.

When Google Penalizes You - Robin Good's MasterNewMedia Story

PR Meets Marketing

As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. Many PR agencies are helping or advising clients about blog strategies. A key component of this should include at least optimizing the blog for search engines ( SEO ). According to ComScore, Google has nearly 50% of the search market  share as of May 2007 of this year.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

previously wrote about Trackur , but I prefer to use search feeds via Google and Twitter Search – at least for now. By adding the feeds to my Google Reader, I have a single place to check regularly throughout the day vs having multiple emails fill my in-box.  . Depending on the content of the blog posting or tweet, I will comment or tweet back respectively. Search Feeds.

What Mistakes Have I Made

PR Meets Marketing

With no further ado, here are the mistakes I’ve made:  . I use WordPress.com because it was free and easy to start a blog. This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. Since then, I have seen an increase in comments on the blog, RSS subscribers and daily traffic to the side.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. Feedburner is a nice way to track subscribers to your blog or any RSS feed that you create for corporate updates, such as press releases, newsletters, etc. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. Basically, successful blogs are those have a more comments than posts. Measure What Counts.

The Role of SEO in PR

PR Meets Marketing

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. previously wrote a posting about how to " SEO Your Press Release." In this post, I want to expand on my original post to discuss how PR can play a more conscious role in SEO, whether a press release, blog posting, case study, white paper and more.  . If so, how many?  .

AdAge Power 150 (or 500): How long will it last?

PR Meets Marketing

Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.  . Other lists to check out: Viral Garden's Top 25 Marketing Blogs.

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this? For example, their  $500  promo directly appeals to readers to explain why they like reading the blog and the money is a token of appreciation. They have a good sense of humor while providing nuggets of wisdom for my personal blogging and my day job. Now back to Marketing Pilgrim.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. Good Pitch, Yet Could've Been Better - Scott Monty of Social Media Marketing highlights a recent pitch titled "Do Taxes and Social Media Mix?" At first, he thought it was a spam pitch but realized that there was relevance to his blog. technorati tags: Blogging Pitch Marketing Lead Generation Lead Scoring Search Twitter Weekly Digest. tags: Blogging Pitch Marketing Lead Generation Lead Scoring Search Twitter Weekly Digest. Enjoy.  . del.icio.us

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

Assuming that you’re using a tool like Trackur, Radian6 or just Google alerts to track your coverage, the first thing you have to segment the coverage by what Radian6 calls sentiment - negative, neutral or positive. Once you’ve done this for media coverage, video responses, Twitter responses, blogs postings and more, you can get a visual representation of the sentiment over time.  . But let’s assume that this works for 40% of the videos, blogs and media coverage out there. By noblelgnoble via flickr. efforts? Measuring Positive and Negative Reactions.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

Delicious Measurement - Courtesy of measurement maven, KD Paine , I found this article about how delicious can be used for measuring PR. I do use delicious to track my personal blog postings and company information. Wonder when someone will combine Google with these other apps for one big trending application?  . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . del.icio.us

Online Reputation Management: Trackur

PR Meets Marketing

Now, with blogs, Twitter , electronic archives of print articles and plethora of online communities, there is much much more to monitor.  . Right now, the main way that I monitor my company’s reputation is through RSS feeds of specific term searches via Google or Twitter search. Since my company’s name is "ON24," I usually get a mixed result - blog postings about being "on 24" hours a day, etc. tried using the same criteria that I used on Google to filter these results out, such as exact phrase or asking it not to include results with specific URL.

PR 2

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

PRMeetsMarketing Weekly Articles: November 15, 2007

PR Meets Marketing

Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Robert Scoble has an interesting point about attending the Google announcement of Android. When looking at early adopters and tech geeks, I think blogs like Scobleizer and TechCrunch should be given equal weight with the "big guys." Google's PR comes across as "only caring about big bangs." That tells me that Google's PR doesn't get the value of small people. Google's PR didn't seem to even understand why Twitter was important. Barrons.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

And is much quicker than drafting a blog post from scratch =). Finally, we promoted the page off of Facebook using an Animation blog.   . Results: Facebook page ranks for targeted keywords on Google (e.g. #23 for “animation school&# , #9 for “character animation&# ), we have over 700 fans with a mix of currents students and interested students interacting online, and we have an area for prospective students to address their concerns and interact directly with someone from the school in their space. I have only been on a Facebook for a year or so. ”.  .

PR 2

PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

After receiving Erick's approval that I can provide my impressions via my blog, here is my overall impression from the process of contacting me and "viral" PR efforts. In doing a quick Google search, there were 17  50 blog mentions over the past month with 310 total, with some coverage in "mainstream" media. could see a YouTube like channel or video blog to highlight the progress of winners to further engage visitors to the Ideablob website. The videos also have the possibility of being picked up by other blogs as well. from Erick of Advanta.

Press Coverage: Impact on Website Traffic?

PR Meets Marketing

Whether you use free services like Google Analytics ( Disclosure: I use this at work and for other personal sites ) or pay for the service, you're able to see which sites referred traffic to your sites, the number and when. For example, by reviewing the top 50 sites that referred traffic to our website, I can see which media outlets were contributing traffic. I was surprised to learn that one blog consistently drove clicks to our website on a daily basis while an article on MarketingSherpa or MarketingProfs provided temporary spikes after the coverage. It was website analytics.

PR 2

Social Tagging - PR or Marketing?

PR Meets Marketing

Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. If this is possible, then consider getting updates with each new bookmark through something like google reader. Source - Tom Pick's The WebMarketCentral Blog, Social Tagging Series: . I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? guess it depends on the resources of your client.

SEO 2

What content to blog for Google search success

Biznology

Write At Least One  Blog Post for Every Page of Your Website. The long and short of it is, start with writing a blog post based on every single page of your current website. If you are too harsh with your red pen, you’ll both dispirit your employee to ever blog again and you’ll also ruin the natural language of their particular writing site. What to Write? Go do it!

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Search 133

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. If you can guest blog, write. Be Helpful.

Build 124

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

Google 140

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

Google 137

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 117

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

Google 105

Google+ is an island of misfit toys

Biznology

Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

Google 113

Google Retires Google Authorship

Vertical Response

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw the writing on the wall a few months ago when we shared that Google reduced the appearance of Authorship photos in search engine results pages (SERPs).

SEO 30

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google+ changed my life and it can change yours

grow - Practical Marketing Solutions

How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. believe that Google+ probably saved my life. Some people claim Google+ is a ghost town but I am living prrof of the vibrant community there. How Google+ Saved Me.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 145

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.

Google 152

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?