LeadSloth
JULY 14, 2009
You can find keyword search volume with the Google Keyword Tool. You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Add an ‘elevator pitch’ in the META description tag , so Google will display this as a summary on the results page.
LeadSloth
AUGUST 4, 2009
After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. Disclosure: I am a guest blogger on the MarketingGenius blog. Let me know your suggestions.
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LeadSloth
FEBRUARY 17, 2010
No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Lead Intelligence.
LeadSloth
JUNE 23, 2009
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. blogging, creation of high-quality content, and website conversion optimization. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)
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