DiscoverOrg
AUGUST 14, 2018
Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.
DiscoverOrg
AUGUST 14, 2018
Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DiscoverOrg
MAY 8, 2018
You can’t just stumble across this kind of information with a Google search. Look for information that is publically available, such as a CEO’s quote in a press release, a blog post by a senior executive, a datasheet published by your prospect about their new product, news about their competitors – or any trigger events.
DiscoverOrg
FEBRUARY 5, 2016
If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. A great second step is to set up a Google Alert using the company name.
DiscoverOrg
SEPTEMBER 12, 2018
So you head over to Google, to find context around what’s happening at that company. Maybe you get your list, you go to LinkedIn, you go to Google, and finally, you find a lead. But 25% of the executives you’re after won’t have LinkedIn – and no direct contact information. Did this company just get funding?
Expert insights. Personalized for you.
136 
Let's personalize your content