Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. In this sense, G+ looks more like the blogging platform Tumblr.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. In this sense, G+ looks more like the blogging platform Tumblr.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

NOVEMBER 12, 2010

I have to shut down the original carcass of my blog at wordpress.com because it has been dead for more than a year now and it’s starting to stink. I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. Thank you for being part of the blog so far.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

OCTOBER 14, 2011

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I don’t tweet my blog posts multiple times unless there have been comments that I want to alert people to. What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I don’t tweet my blog posts multiple times unless there have been comments that I want to alert people to. What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 12, 2009

In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to. Sounds nuts, right? What do you think?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100