Blog and Google - B2B Marketing Zone

Move Beyond Concept to Create Content Like a Publisher

Avitage

MARCH 26, 2012

You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content.

Lead Ranking

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My customers don’t use social media

Avitage

AUGUST 1, 2012

OK, but ask yourself these questions: do your customers conduct online research, do they use Google? What does that mean, “use social media”? Is Twitter or Facebook the image you carry? Then, you need to deal with social media. Social media, in part because of the buzz word nature and related hype, is intimidating.

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B2B Marketing Zone

Avitage

Move Beyond Concept to Create Content Like a Publisher

My customers don’t use social media

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