Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs. Don't you agree?

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. If someone in marketing says "I want to blog" make sure you set similar guidelines.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. This type of mentality is what really pissed me off when I found Nike's Basketball blog. Blogs are not that much different from newsletters in many ways. Blogs can be used in conjunction for this purpose.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. Tags: business blog. It seems easy, right?

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

AUGUST 1, 2006

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. Technorati tags: CNN , CNN exchange , User generated content

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

NOVEMBER 29, 2006

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. How can businesses capture the excitement of blogs? This is an easy answer - place these videos on a blog.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

AUGUST 28, 2006

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. Tags: email marketing B2B lead generation Sales process search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 1, 2006

As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. I guess it all depends on the goals of your blog. Many companies use blogs to blog about their industry rather then their company.

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

MAY 3, 2006

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Besides using feedback forms on your website and search as Click Z suggested, perhaps you can use blogs, third party review sites (eg: sites that you partner with), or an email a friend feature. What is a CGM?

Generation 100

Generation Media Tagging Features 100

Anything Goes Marketing

JUNE 22, 2008

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. PS: I just changed my blog updates sign up form text - we'll see if it improves conversions. It's been a very busy month with lots of travel thrown in.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

FEBRUARY 11, 2014

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media' Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Lead Generation 100

Anything Goes Marketing

APRIL 20, 2006

Hey, if you're reading this blog right now, at least you've discovered bloggins so I'm sure you can handle dynamic content. I've found that marketers have a tough enough time trying to get any content together for an email campaign on top of all of their other daily duties. We'll see what happens! What do you think?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

APRIL 23, 2007

USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. User Generated Mania : USA Today allows its community members to leave your own comments on actual articles. They have The Weather Guys , American Idol chatter , and a sports blog.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

OCTOBER 23, 2006

All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 31, 2006

Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? My random blog is The Diva Marketing Blog which is a cute blog that focuses on business blogs.

Demand Generation 100

Demand Generation Blogger Search Engine Marketing Tagging 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. You should even consider creating a blog and reposting your newsletter articles on it.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. Unfortunately, the question on Linked in was closed so I couldn't post my answer but that's why I have my blog. Let me know if you agree or have other ideas.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Tags: lead nurturing B2B lead generation lead management lead qualification. Always keep this in mind.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Bloggers have accepted this and even embraced companies that have started blogging. If you're a blogger, why not do a 1 minute intro video about yourself and your blog and post it on YouTube?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. If you have business blog (which you should), you can even send them a link and encourage them to subscribe. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. The result was better than Eloqua could ever have expected. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation. Tags: B2B lead generation online marketing.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

NOVEMBER 29, 2006

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. Perhaps point them to a new resource on your site or to a blog article. The possibilities with chat are endless for B2B lead generation. What if this technology was added to blogs? Tags: B2B lead generation.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

DECEMBER 21, 2009

You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here is my Twitter list that I generated that I follow daily. Again, to really engage the community you need to ask questions and respond.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 12, 2007

The message is one that uses humour to make the visitor (which is target ting males in their 20's I assume) take heed of the older generation for their wisdom and experience. Old Spice continues this "experience" theme with a blog written by a number of so called experts. Old Spice is taking some blogging risks! It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

MARCH 24, 2009

These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. Heather Foeh over at the Marketing Insights blog has delved further into some tactics that marketers can employ which I would recommend having a look at.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. You can just sign up on your own.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. B2B podcasting, business blogs. But, before you do that you need a podcasting strategy.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

SEPTEMBER 20, 2008

I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. I've also seen companies use a dedicated 1-800 number as part of their lead nurturing campaigns which allows them to easily indicate that the call was generated from a lead nurturing channel.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Hi everyone. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 29, 2006

In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. While these don't have too much to do with my blog, the concept does.

Google 100

Google Digg Keywords Tagging 100

Anything Goes Marketing

JULY 15, 2006

In my last post I focused on writing blog posts. Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". It's important to remember that having your CEO update his or her blog each month is great but that is only half the battle.

Branding 100

Branding Brand Identity Buzz User-Generated Content 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100