Sprout Social

OCTOBER 25, 2022

Followers want to see more than promos and links: they want personal, human-centric content. For example, check out how Hinge has their Twitter profile set up. For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram. And “personal” is the keyword here.

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WebMarketCentral

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Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. How can b2b firms approach social media more strategically?

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Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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